I often hear about people sitting around, waiting for things to get better, asking questions like “When will things go back to normal?” I am afraid to say that this is the new normal. The market has changed forever and the sooner you accept this, get your butt up and start making the most of all the opportunities around you. The sooner you’ll invite unlimited sales success into your experience.
life will always go on
People are born every day, they need to eat, have a roof, dress, move, communicate and live. These fundamentals have not changed. Yes, people don’t eat out at restaurants as often, choose to keep their cars a little longer and buy their clothes from cheap stores, due to the credit crunch, but fundamentally there are still massive opportunities available to those entrepreneurs who are willing to pursue a little more, innovate and use their creative minds to see all the great potential that exists around us.
Willing buyer and willing seller
In our world, there is always someone who needs to buy something and someone willing to sell it to them. Look around the room you’re sitting in right now, everything that’s filling his space right now is something you bought to fill a need, at some point in his life. The company or rather the person who influenced and persuaded back then has a trophy to illustrate their sales victory filling their space right now. They won the battle, so you would trade your hard-earned money for their product. How do you plan to innovate, lift your butt, and get some of your own trophies in the lives and businesses of your new prospects?
Our needs never go away, they just change over time.
People still have and will always have needs; they are still buying things, and always will, to satisfy these needs. As a sales professional, I’m sure you still want to be successful and build a thriving business that will help you achieve your vision for the future and your sales goals. I’m sure I don’t need to remind you that as a sales professional you must truly believe in what you have to sell and see your part of the business as your own business, even if you are not the legal owner. of the business.
Getting the right people to choose you and your product or service:
The challenge you face is to ensure that your business is the one that will have your chosen products or services, to meet the needs of your customers and prospects? How do you make sure it’s your trophies of success that show up in these people’s lives and businesses in the future?
Innovate, research and understand the needs of your markets and customers
Once you have identified a need within your target market or target customer, which one can be best met by your products or services. The obvious next step is to get your target prospect to choose your product or service over others. This is where the ability to connect with people on a level where they can know, like and trust you and your products and services becomes crucial. It’s much easier to persuade someone that your market offering or value proposition is the best possible solution if you’ve developed a connection with them and they know you like and trust what you have to offer. It has never been more important to know and understand exactly what you have to sell, which markets and customers need exactly that, and then build a strategic plan to connect with the right people in the right place and show them the value you bring. .
There is no shortage of business for creative sales professionals
We know that there is certainly still business out there and that we have products that can easily meet the needs of our prospective customers. We know that people keep buying. Then all that’s left for you to do is connect with the right people, build a mutually beneficial relationship with them, and show them the value that you and your product and/or service offer. The question now is, how do I get my message across through all the noise and clutter around me, so that I can convince the right people to see the great value I offer?
The challenge
The challenge that all businesses face is that there are legions of businesses and individuals everywhere trying to influence people’s decisions every day. We are surrounded by TV and radio commercials all day, our phones are ringing incessantly with people trying to sell us something, there are billboards and bus stops shouting messages at us all the time, our email is filled with so much garbage that we are overwhelmed. There are solicitations all around us all the time. So how do I make my business stand out from the clutter and noise that relentlessly invade my world?
Become a champion of influence
If you want your products and services to stand out from the crowd, you need to invest enough time and energy to become an influencer champion. This is the only way to begin and sustain your journey through the sea of noise and become positively influential and persuasive. The secret to success is not found in trying to scream louder than everyone else. The secret is to get away from the crowd and noise and begin the process of connecting with the right people, in the right place, at the right time.
This is a case of going back to basics and instead of trying to spray your message out into the world and sit back and pray that someone will hear you and miraculously come to know and trust what you have to offer. You need to clearly define who your target customers are, figure out where you can connect with them, and then create a sales plan on how to do so. This makes it really easy to build a meaningful connection with the right people, show them the value you have to offer, and then form mutually beneficial relationships with them. The more time you spend targeting the right customers, who need what you have to sell, the better equipped you will be to use your available time more effectively, and the easier it will be to connect with these people.
take a step back
These changing times, with so much going on around us all the time, have forced us to step back and change the way we market and sell our products and services. People haven’t changed, they still choose to buy from people at businesses they know, like and trust and can offer them the best opportunity for maximum value. It’s time to stop shouting a message in the wrong place to people who don’t want to hear it. Stop wasting energy; Commit to starting the process of communicating, connecting and influencing the right targets, so they can easily see that what you have to offer is exactly what they need.
