Digital Marketing

Ndunderi – Story of an Italian Dumpling

If you have an Italian-American background, your ancestors likely came from southern Italy. If you remember hearing your grandparents or great-grandparents speak, you know they didn’t “speak” Italian, they “sang” it. The Italian phrases that I remember from childhood cannot be distinguished as individual words. They were a stream of indistinguishable sounds, some very musical, some spicy expletives. I remember…

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Digital Marketing

How to become a photographer 1

In truth, many professionals in the photography business have a degree in photography from one of the different photography schools, art schools specializing in photography, or press photographers training at journalism schools, etc. Programs such as professional photography, digital photography, mass communication, and graphic design are among the offerings at colleges and universities to obtain a professional photographer degree. But…

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Digital Marketing

Tracing Chinua Achebe’s Background: His Earliest Life and Education in Nigeria

Nigerian novelist Chinua Achebe, best known for his first novel, Things fall apart which is the most widely read and discussed book in modern African literature, described its writing as an attempt to clarify the historical record by showing that Africans did not first hear about culture from Europeans, that their societies were not foolish but they had a philosophy…

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Digital Marketing

The art of persuasion

Man-1: I came here for a good discussion! Man-2: Ah no you didn’t, you came here to argue! Man-1: An argument is not just a contradiction. Man-2: Well, it COULD be! Man-1: No, he can’t! An argument is a connected series of statements intended to establish a proposition. Man-2: No it’s not! – Monty Python INTRODUCTION This is a topic…

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Digital Marketing

The structure of your business plan

Your business plan is vital in establishing the structure of your business, your goals and objectives, strategies, products and people. It is used to plan and manage your business, request financing or show it to potential investors. It has ten main parts and these are: 1. Cover and index It sounds a bit silly, but a great cover for your…

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Digital Marketing

Why do I need SEO for my website?

SEO affects all websites online and if you own an online business, you need SEO for your website. SEO is short for “search engine optimization”. The SEO of a website helps determine how well it will rank in Google and the other search engines. Simply put, how high on the results page the link to your website will show for…

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Digital Marketing

Long-tail keywords and how to find them

All online marketers know how important it is to use long tail keywords. This is because they know that if you want to make money online, you need to target online shoppers, not surfers. And now, with over 70% of organic searches using long-tail keywords, it’s more important than ever to make sure you’re using the right ones. You see,…

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