Digital Marketing

YouTube traffic generation basics

The YouTube method that you can use to drive traffic to your website is to create videos for the popular YouTube sharing website. YouTube sees around 1 billion users every month, so posting a video on YouTube almost guarantees that it will be viewed as long as you use the right keywords. In this article, we’ll explore the process of…

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Digital Marketing

Your 2019 Guide to Using Video in Email Marketing

It’s no surprise that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook live sessions, this marketing tool has transformed from a nice tool to a must-have if you want to effectively engage with your audience and build a loyal fan base that they will be more willing to buy. of…

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Digital Marketing

CPP versus CPA in advertising

When website owners are looking for a proven working strategy to attract relevant visitors to their sites, they are usually faced with the question; Should they use CPP or CPA advertising methods? In fact, the growth of CPA marketing companies shows that those kinds of traffic and lead generation pay off in the long term, and there are several good…

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Digital Marketing

Social media platform review

Unless you’re an incredibly well-connected Solopreneur gaining traction and perhaps even turning down business, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some companies, but perhaps less so for others. The platforms are free, in addition to the time it takes…

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