Digital Marketing

How to improve your website ranking on Google

There are millions of websites online. You may feel like the competition is too great and that it will never make your website appear on the first page of Google or any of the other search engine listings. But it’s not impossible. When you use the right tactics, you can improve your website’s ranking on Google. Here are 5 tips…

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Digital Marketing

SEO – Where do I start?

Search Engine Optimization (SEO) – The process of impacting a website’s ranking in search engine results for specific keywords to gain organic visibility. Each search engine combined receives more than 6.5 billion searches a day and Google contributes around 4.5 billion searches. The benefits of good SEO are huge, from ranking your sites within keyword searches to increasing the chance…

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Digital Marketing

Because it is "WHAT" on your resume?

A good number of resumes have landed on my desk throughout my career. “Interesting” is an understatement when describing things I’ve seen, which often leaves me asking the dreaded question … “Why is THAT on your resume?” I decided to share with you what “THAT” is, along with some alternatives on what you can do instead of doing “THAT”. The…

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Digital Marketing

FAP – Fine Art Photography

Fine art photography (FAP) refers to photographs that are made in the creative vision of the photographer as an artist. Fine art photography is generally in contrast to photojournalism, which is a visual account of news events or a record of things, places, and people. Commercial photography, whose main focus is to advertise products or services, generally stays out of…

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Digital Marketing

5 public relations strategies for 2021

2021 is finally here. With most anticipating a better year in both health and business, marketers will continue to face new challenges brought on by the pandemic. To be sure, a series of trends triggered by the coronavirus will continue well into the middle of the year, if not beyond. Public relations professionals will need to remain flexible and adapt…

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Digital Marketing

How do you define a good logo design?

Everyone wants their company logo to be the best, but how good is it? How do we define a good logo? Is it necessary to be colorful or an exquisite work of art? Can a simple design work as a good logo? We often find ourselves in a dilemma. Now to define a good logo design, we must first understand…

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Digital Marketing

Help: should charity start at home?

Controversially, a petition signed by 100,000 people has called for a reallocation of the UK’s foreign aid budget to help compensate British flood victims and improve flood defenses. The £ 11bn annual budget aims to alleviate poverty and help crisis-affected areas around the world. Similarly, complaining voices in the right-wing media have criticized aid agencies like Oxfam for caring too…

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Digital Marketing

What makes a good instant messaging app like WhatsApp and Messenger?

Chat businesses are moving towards a more stable and focused form of messaging platform. In competing to make platforms effective, satisfying, and virtuous, venture capitalists are looking for built-in chat software that makes connections more convenient, timely, and timely. Today’s popular chat apps like Whatsapp, Facebook Messenger, Viber, Google Hangouts, and others are impressively gaining ground and promise to offer…

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