Digital Marketing

Local Search Engine Optimization – SEO

One of the keys to proper internal search engine optimization and SEO marketing is to place your location within your website in the text. Many clients I have worked with lacked the location of their local or geographic area. The location (address, city and state) should be in the footer and on some of the pages themselves. HTML Page Titles…

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Digital Marketing

Peppermint Essential Oil

The aroma is widely used in sweets, but the oil does much more than flavor. In fact, it has been in use for centuries as a remedy for sinus, respiratory, and digestive problems. The stems, flower buds, and leaves are steam distilled to obtain the essential oil, and the plant’s natural aroma is minty yet sweet. Peppermint essential oil is…

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Digital Marketing

Top tools and technologies to master analytics in 2016

Data analysis always gives the final result in some defined terms. Different techniques, tools and procedures can help in the dissection of data, transforming it into actionable information. Looking to the future of data analytics, we can predict some of the latest trends in technologies and tools being used to dominate the analytics space: 1. Implementation systems model 2. Display…

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Digital Marketing

relationship between brother and sister

Sibling rivalry is the result of a competitive relationship or animosity between siblings, blood related or not. Sibling competition is believed to arise because one of the siblings receives more parental attention. A brother-sister relationship is one of the most beautiful relationships in the world. One finds the best friend, second father, joker, accomplice and protector in this relationship. In…

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Digital Marketing

Aspens exemplify community

Poplars are wonderful trees. They offer qualities that instruct us to look beyond beauty, to look within and below to discover greater meaning. Have you ever thought that a tree could tell a story? Poplars do; they tell a story of what it takes to be a thriving and supportive community. Have you ever come across or seen a single…

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Digital Marketing

Analysis of War and Peace by Leo Tolstoy

Leo Tolstoy was a Russian novelist known for his renowned works: War and Peace and Anna Karina. His life philosophy was that of Christian anarchism, a philosophy that distrusts all legal and political institutions of the state and a philosophy that adheres to non-violence and pacifism. War and Peace is a philosophical and literary work, a masterpiece that adopts Tolstoy’s…

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Digital Marketing

Sober our addiction to social networks

When social media (Facebook and LinkedIn) first became popular, I thought it was an amazing medium. I was continually receiving invitations from high school friends or business contacts. Before long, I had hundreds of contacts on each site and I thought I was pretty well connected. I also reached out to others to build my networks further. As an entrepreneur,…

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Digital Marketing

A website checklist

If you’ve just finished building your new website (or renovating your old one), how can you be sure it’s “ready for prime time”? Or maybe your site has been around for a while and you think a makeover may be in order. Because technologies, techniques, and web standards change so quickly, even a website that looks “state of the art”…

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Digital Marketing

How can you improve your on-page SEO?

Search engine optimization falls into two categories: on-page and off-page. Off-page SEO includes any optimization technique. No used on the page you are trying to optimize. And what is on-page SEO? Unsurprisingly, it refers to all the elements of a website that contribute to its SEO efforts. These elements can be specific (such as page titles and meta descriptions) or…

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