One of the keys to proper internal search engine optimization and SEO marketing is to place your location within your website in the text. Many clients I have worked with lacked the location of their local or geographic area. The location (address, city and state) should be in the footer and on some of the pages themselves.
HTML Page Titles – Local Geotargeting
When optimizing a website for search engines, having unique page titles is a must and including your local information and geographic area will not only give you a higher ranking, but also give you more targeted visitors, i.e. the customers you want. and can attend If you are a landscaping company in Akron, Ohio, do you need web traffic from Miami, Florida? You wouldn’t get that traffic anyway. The point is that if you just title your pages and write content without placement, it’s going to be much harder to rank high in Google because you’re basically competing with every company in your industry for your terms and you’re going to be very lucky to get a solid listing. keywords only.
Local Results and Listings in Google and Directories
Google is smart, but help them out by telling them where you are on your website. A contact page is a great example. Most sites have a contact page, but many are not search engine optimized for local traffic. The main reason I see is that the sites will only have a lead form and an email, maybe a phone number. These forms are fine, but for a great local SEO listing, text your full address there. This is not only important for local or geographic search engine marketing to clients. What if a business wants to know where you are so they can align with you or have a business proposition? It will also appear in a lot more directories by having your address in the text (not just an image), which I see a lot too.
If you want to compete for keywords and beat your competitors on Google and other search engines, use your location words wisely. Street, city for maps and local directory listings as well as good and smart search engine optimization and SEO marketing.
Writing local SEO strategies
Practice a few sentences and you’ll see what I mean. If you are a landscaping company in Lansing Michigan. Put Prestige Landscaping, Lansing Michigan – A Lansing lawn maintenance company. Does it read like good search engine optimization? Is! there is less competition in search results for “Detroit Printing Company” vs. “Printing company. Use the same strategy if you do pay per click programs and pay for keywords. Optimize and SEO for local search results and better geographic terms. You will see the difference!
I hope this helps! Contact Nick Hunter at Nick’s SEO World for any help you need.
