Digital Marketing

Records Management: When does a document become a record?

The answer is simple: “A document becomes a record when the description of the document’s contents can be found in the company’s official records retention program.” To be more precise, “an original document becomes an official record when the content of a document matches the words and phrases of the company’s official records retention program.” Note that a copy of…

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Digital Marketing

7 tips for an effective lead generation strategy

For any marketer, lead generation is the most important goal. Apart from this, this task requires a good amount of time and effort. You may be surprised to learn that only a fraction of marketers say their lead generation campaigns are working effectively. If this sounds like you, here are 7 tips that can help you with your lead generation…

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Digital Marketing

How to improve supplement sales with user-generated content

How did one particular supplement business skyrocket sales by 181% over a recent 5-year period? Such success means that they have done many things well. However, one particular strategy stands out: user generated content (CGU) marketing. A company’s strategy is a blueprint for marketing supplements. Why does it work? According to the Nielsen Consumer Confidence Index, 92% of customers trust…

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Digital Marketing

Forum Link Building: What Not to Do

It’s easy to spot an SEO newbie building links on forums. Easy as seeing a girlfriend on her way to church. These are people who want to get into the search engine optimization industry but only have half the knowledge, if that. The story is usually that person X wakes up one morning and decides to become an SEO expert.…

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Digital Marketing

Main features for your Facebook fan page

Facebook provides businesses with some unbeatable branding opportunities, along with endless potential for marketing. Using the Facebook platform and the services of Facebook app developers, businesses take an innovative approach to branding with little effort. Many Facebook Brand Pages are visually weak as businesses don’t use all of the tools in the Facebook toolbox, or simply don’t use them to…

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Digital Marketing

Points to know about digital marketing

In today’s fast growing world, people don’t have much time to go shopping and select their choice and have a try, which takes more than one hour and if there is a crowd in the store, it would take more than 2-3 hours and no one wants to waste their precious time buying things during the weekends instead of enjoying…

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