Like I said before, list building is the way to go in marketing. But I’m also going to say that another better way to market is joint ventures, hands down. You don’t have to have a list and you don’t have to be an expert. If you can be the guy who can just do the interview and can secure the interview rights, and if you can take that interview to someone who has a list, but no marketing, you’re all set.
You have an interview, you have a tool that sells, you want to hope it sells, if you’ve done it right and you’ve done your research and you take your time, you’ll have a good audio interview that will sell an experience or a product or a service, that’s valuable. It’s like a winning sales letter. How much is a winning sales letter worth? You know, in a huge market.
I mean, if you have a big market for something and if you have a sales letter that sells a product and every time you put it on the internet or every time you mail it out and test it, it makes money for you, it’s like a money printing machine.
Well, the same is a good audio interview. It’s a valuable asset that you can turn off and on anytime you need it. I have an interview on my site, it’s an interview with a cold calling expert and I was able to negotiate a good joint venture proposal with him and I went the extra mile to do this interview with him for free and this has been going on for about five years, maybe five years. I’ve had this audio on my site and only for a reason and first of all it’s a very hot topic; cold calling within the field of sales.
A lot of people on the phone want to learn how to cold call and he’s a really good salesperson, so once I generate the lead through that audio recording that plays on my site, downloads on my site, views on YouTube, views on Facebook, views on iTunes and views out there and intellectual property that I control and it’s a little money machine and just sends them to his affiliate agreement, which keeps track of everything.
That’s really the easiest and I don’t have to ship a product and all I have to do is that interview, one time, edit it, get it right, set up an affiliate agreement and you want to make sure that you can trust the person and you want to make sure that you can control the flow of that lead that you generate because you’ve put a lot of time and effort into creating that audio recording, that sales piece and you want to make sure that you get paid for it.
There are methods that I teach to do that and it is very important. Every audio recording is valuable.
