SEO content writing requires a lot of dedication and talent. For ideal results, the content you create should be attractive to your readers while also being search engine friendly. To produce such content, you should keep the following tips in mind:
Don’t write for machines.
Although, as silly as it sounds, search engines care more about the satisfaction of users and searchers; therefore, if you write for machines, your content may not rank highly. To be on the safe side, you need to make sure your content is exciting and attracts regular readers.
This means that the content must be readable and have a low bounce rate. When you produce high-quality content, you have more recommendations, more social media shares, and even backlinks, and as a result, your content ranks high.
Say no to keyword stuffing
A while ago, people could rank high using unreadable keyword stuffing, but this is no longer the case. Search engine algorithms have now changed and keyword stuffing no longer works.
Stuffing your page with keywords makes your content unreadable, thus increasing your bounce rate. When the bounce rate is high, your web pages lose weight in the eyes of Google, thus lowering your ranking.
To be safe, you need to write naturally and make sure your content is as informative as possible. You can add one or two keywords in your content, but you should never overdo it.
Include internal links
It is very important to include internal links in your content when posting. If you are wondering what internal links are, this is a technique where you cross-reference other pages on your website.
Links have two functions: they encourage users to read deeper into your website, and at the same time, they play a huge role in increasing your rankings.
Use calls to action (CTA)
Since your content is meant to be read by people, you need to include a call-to-action asking people to buy the products or services you’re talking about in your content.
If you’re not selling any products or services, you should ask people to leave feedback at the bottom of the page. When you include a call to action, you show that you appreciate your readers and that you need them to take action.
These are the tips you should keep in mind when writing your SEO content. If you find that you are having trouble writing the content, you should consider hiring the services of a professional to help you.
