Are you looking to refine or develop your real estate marketing plan?
For those looking for marketing tools for Realtors(R) and Real Estate Agents, Billionaire Agent “Best Practices” include multiple “pillars,” or sources of leads, and refinement of the three key customer touch points. the client. These three key customer touch points are the initial production of real estate leads, the point of sale (listing submissions and buyer representation processing), and post-sale referral generation.
A common mistake agents make is choosing a “direct-to-consumer marketing” approach or a “referral only” approach. This is a mistake simply because to achieve maximum performance you will need both. Fortunately, when done right, this doesn’t have to be expensive. A referral-only real estate marketing plan is based on actively cultivating (cultivating) a pool (farm) of referral sources. For most systems, this relies on systems of constant contact to ensure presence of mind and respect from potential senders, typically through low-tech stamped handwritten notes, monthly phone calls to people who have agreed to refer you when they hear of people looking to buy or sell, occasional client parties, and occasional visits to see someone in person a few times a year. These systems are carefully designed to appear informal, but when combined with real estate newsletters and tools, they will earn you a personal appreciation and professional respect from your farm. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid business foundation. Referral close rates are always much higher with referral marketing, and the cost per lead is lower.
So why not use just that?
Because you may not have 1,800 people who like and recommend you, and even if you did, there are surely some people buying or selling in your area who would like to work with you.
But they don’t know you.
It’s up to your direct-to-consumer marketing to change that. While bus stop signs can help neighborhood visibility, who honestly calls a real estate agent because they saw a bus stop sign? Print ads and bus stop ads these days should be used only after you have fully mastered internet real estate marketing in your area.
How do you master an area? Message and delivery. These days, delivery is done over the Internet for over 90% of buyers and virtually all sellers who search for agents online before selecting which agent to sign with. While the internet is a big space, you can dominate page 1 of Google using our free report on search engine optimization (SEO) and dominate other areas through pay per click (PPC), social media marketing (facebook, myspace , twitter , etc.) and traffic verticals like craigslist. Our company focuses on creating amazing and compelling offers so you don’t have to, although you can certainly create your own.
Here are some suggested pillars to consider:
– Expired listings and retired listings. These are the easiest “cold leads” to find. If you decide not to buy ours, you can certainly create your own. The #1 mistake people make in expired listing marketing is expecting an immediate conversion. Sellers are typically inundated with offers immediately, but re-enrollment activity peaks 6-8 weeks after expiration or withdrawal. Partner with a mortgage lender to lower the cost, as this can lead to refinances and loan modifications.
-FSBO. A strong FSBO pillar alone can generate 1-3 listings per month in an average area. For this you will need a real estate postcard marketing system or fsbo postcard system. Click on our site below for some free templates and help on this.
– Home buyers. The #1 most common mistake in marketing real estate to homebuyers is to offer a homebuyer seminar. Try “fishing upstream” by offering a “credit seminar” instead or at least adding that to your marketing. We have an online system for this, which if you choose not to buy, you can certainly use the model. Be sure to “market to the don’t know”—that is, to people who haven’t decided to buy a home yet, because chances are if they know for sure they want to buy a home, they probably know an agent. Be the agent (or broker) to plant this seed and you’ll most likely get the business, rather than “the former dog owner’s cousin practicing real estate on the side.”
– investors. Many brokers are unaware of this market, but a single good investor client can get you many deals a year, both buying and selling. If you’re fresh out of real estate school, don’t start here – you’ll be eaten at lunch and taken up your time, but if you’ve got the other pillars under control, this can put you in the big leagues. , with millions of dollars in commissions.
– Relocation. This can be a tough market to crack, but that barrier to entry may work for you once you do. This is not for newbies, but for seasoned agents with top notch customer service and first pillars down, this should be in your real estate marketing plan. Maximize your internet real estate marketing to get started in this business and use lots of online videos (again, see our site for examples to model or purchase).
– HR benefits. HR real estate marketing for real estate agents and lenders can be an excellent source of business. This is a perfect diary for a mid-career agent.
If all of this sounds good, first, see what you can swipe and implement. Don’t reinvent the wheel, because everything you need for all the above pillars has been produced. Focus your time and budget, and set up systems starting with the pillars above. As you stabilize them, a month from now, you should not spend any time producing these leads. Just set up the system, then leave your pay-per-click budget alone and keep an eye on profitability, and hire electronic assistants abroad for other tasks like craigslist marketing. Roll out the pillars and within six months, there is absolutely no reason why you won’t be the #1 agent in your area, with the #1 paycheck. The tools are built and ready to work for you.
What wasn’t covered in this article is listing submission, and post-sale cross-sell and upsell and referral generation tactics. To learn more about this, check out our stealthy site, http://www.RealEstateMarketing.ME for real estate marketing tips, tricks, and resources.
