One of the advantages of improving the SEO of your page on your own is that everything is completely under your control. If you follow the rules and regulations and just create the best content for your website, you are good to go. You can take advantage of this principle by refining everything from headings and tags to the latest information on all of your pages. Now if you want to focus on title tags, you may want to consider a few things first.
Title tags are displayed at the top of the browser for a given page. This is most often used as an index that describes the content of the page itself. Like a chapter title, this helps both readers and bots identify what awaits them on the page. It is important that your title tag reflects the content of your page, as well as the keywords used in other elements of the page, such as headings and meta descriptions. This is where the tricky part comes in. It is important that you realize the role you play in giving readers a clear idea of what the page is about. Google’s latest algorithm will trample on websites that make use of unrelated content tags. A faulty title tag will give Google reason to be suspicious of the entire page.
Title tags should only be used in the header section of the code and only once on a page. It is also important that you incorporate the best performing keywords. The most ideal order is the descending pattern as, ideally, the engines would think of the first word as the most important. You can find out what your best performing keywords are by using tools like Google AdWords. Don’t fall into the common trap of placing random words on your tags because this will decrease the value of your content on that page and could lead to a red flag on Google.
You can make your title tags unique on each page without sacrificing quality. Of course, you have to make sure that it is grammatically correct; that means you have to be careful about using functional words like prepositions, pronouns, conjunctions, and more. It should also be short with only 70 characters per title, including spaces. The longer it is, the lower your chances of getting the nod from some of the major search engines.
One important thing to keep in mind when it comes to SEO is that bots are getting smarter every day. Placing keywords in your content or any of your meta tags can seem suspicious and can even be penalized by most search engines.
Title tags may be short, but that only makes them more eye-catching in the first place. Use only relevant keywords in your title tags and make sure they give an impression of what the content has to say.
