Should I build depth in my organization, or should I build breadth? This is quite a valid question that all MLM business owners need to fully understand in order to create wealth and security.
But as you continue to build your business and gain more experience and knowledge, you’ll begin to appreciate the wisdom of building deep and deeper, rather than building wide like wildfire. In fact, the fun really begins, as you continue to delve into your MLM business. And from the very beginning, you need to know and understand this fact.
“The width of the building creates profitability while the depth of the building creates and guarantees long-term security.”
Explanation:.. As you start to build your pool, your pool will expand in width, 3, 4, 5, 6 legs or so, and each leg will also build in depth, maybe 5, 6, 7, 8 generations in-depth. There are some pretty good compensation plans out there that will reward you handsomely just for building breadth in your group. As you build more width, you will get paid more commissions and bonuses.
Then there are also some pretty good compensation plans that will do the opposite and reward you handsomely for creating depth, instead of creating width, or in addition to creating width. The question here is which build structure is better. And really the answer is simply what is most important to you? Do you want to make quick money or do you want long-term stability and security?
Here are some facts to consider. The wider your group becomes, the thinner you are spreading. The more work you will have to do and the more frustration you will find, with little security. But if that’s what the Compensation plan requires, and that’s what you want, then that’s what you should do.
On the other hand, if the Compensation plan is much more rewarding towards a deep build structure, then you’re smiling, because you may simply have to focus on maybe just 3-5 legs, which makes life a lot easier. This is where you’re now looking for leaders in depth instead of in width and this is a lot more fun because as you find depth leaders and work with them and build more depth, you’re actually building safety by backing the leaders. with leader. The more leaders there are in any leg, the more revenue will typically be generated in that leg. More income equals more belief and commitment. When you’ve built 4-5 strong, in-depth knowledgeable leaders who are duplicating exactly what you’ve taught them, that’s a diamond leg. No quit here. Now you have complete long-term security.
And remember that each person knows or can be an asset to a real winner. You must believe this fact. I have seen the results time and time again. The key here is that they are all important.
As you dig deeper, remember that you’re always looking to work with the smartest person on the new signup list. You as a leader always want to work with the smartest person to make sure the new person gets the right information. And as you’re working with the smartest person, you’re also making sure that Jane or John, whose new affiliate you’re working with now, is working with the others on your list.
So what you are effectively doing is working with the smartest person on Jane/John’s list (Free Client) and also making sure that Jane/John is learning the business and duplicating it, while teaching him/her how to do exactly what you are doing. . Here is the wisdom of building this way. You always want to build a relationship with your key people, or the people you’re most excited about, especially in-depth, for a number of reasons.
A) You want to make sure those key people are being taught the correct information.
B) You want to build deep friendships, especially with key players or people who are excited, because if Jane/John quits, that person is now your friend and will most likely stay in the business. Mainly because of the relationship and trust you built with that person.
C) As you build depth and become friends with the key people or excited people in each branch, there’s a good chance that the Jane/Johns, who might not be too enthusiastic about their business, will stick around a bit longer. like you. build “fire below”. This means that you are also doing this for the Jane’s/John’s, who may or may not be your friends.
Ultimately, you’ll agree that building depth the right way is extremely critical. Finding a company with a compensation plan that generously compensates for building depth will always be the best find you can make in this industry.
