Excellent customer testimonials should contain the following:
1. You must explain to your buying audience how they will benefit from reading your book.
2. You must speak directly and specifically to the needs of your audience (the reason they are buying your book).
3. They are short and get straight to the point in a few sentences.
4. They are signed with the client’s name, title, employer, city and state.
5. The final testimonial will also have a photograph attached.
Here are several examples, with made-up names and companies, to give you an idea of what a great customer testimonial statement should look like:
“Michele’s book finally helped me understand ACLS. Her book made it very clear and easy to understand. Reading Michele’s book and watching her YouTube videos made studying for the exam fun and easy. It was almost as if I had Michele right by my side to help me study. Because of her book, I was no longer falling behind in my studies and was finally able to pass the AHA certification exam on my first try. “
Sandy Squire, RN, ANP, Palm University Hospital, Bikini Bottom, FL, SuperAmazingNurseMadeUpWebsiteName.com
“Michele’s book is very well done. The moment I started reading it, I knew it was exactly what I was looking for. I studied and took the ACLS and BLS certification exam in the past, but I always had trouble memorizing all of them. The essential information, even after the exam is over. This book is clear and concise and offers much more information than I expected. Thank you and I look forward to using your PALS book. “
Heidi Miller, Meteroite Springs University Memorial Hospital, Meteroite Springs, CO
“Michele and Joe: They have no idea how much they have helped me and how much time they have saved me. The question and answer format with explanation is the best way to study and remember information. Their book made studying for the AHA exams a blink of an eye. Thank you very much. “
Candy MacMillan, RN, Director of Nursing Staff, Perth Surgi-Center, Los Alamos, California
“In fact, I’d like to take the time to thank you both. I was pleasantly surprised by the level of detail about the AHA exams that you had in your books. I spent a few hours reading and studying your books and was impressed to say the least. In my work, you are expected to know this information and be able to recall it at any time. Your books are an easy way for me to memorize essential information and stay up to date. And your books helped me pass the certification exams On my first try! A book Excellent at a very reasonable price. Thanks again. “
Jason Costanza, PhD, RN, Director of Emergency Services, Dixon County Emergency Services, Clovis Point, OK
“Thank you for filling a niche at an affordable price. Your book was just what I was looking for: a great way to pass the ACLS and BCLS exams quickly and painlessly. For some time I have been looking for a good study aid like your books and I haven’t had much success. Thanks for filling this niche! “
Michelle Heard, RPA-C, Theil State University Hospital and Medical Center, Austined, TX
“As the managing nurse of my unit, I feel that we must be the best that we can be, for the sake of our patients and our careers. I must tell you that taking the class with Michele carries a weight in our medical community. My hospital nurse knows about Michele and the great teaching work she does. Michele is truly a nurse. I admire what she does and how she does it. As a nurse director, I am very happy to hear that Michele is training my nurses, and that she is just a phone call away away. I order all my nurses to study Michele’s books on ACLS, BLS and PALS before attending her classes. “
Judy Kingdom, RN, Nursing Manager, Wintergreen Medical Center, Garden City, NY, JudyTheNurseMadeUpWebsiteName.com
