The lifeblood of multi-level marketing (MLM) organizations is their downline or membership. It is a constant activity to recruit, train and motivate the downline to sell products and build the organization. Many MLMs have found that using conference calls to accomplish these goals has produced extremely vibrant results. So, here are five apps that use teleconferencing to build your MLM into a successful and prosperous business.
Recruitment – Conference calls can and should be used to recruit new downlines. These calls should be the responsibility of the existing downline so they can continue to build their own downline. Each member must draw their own conference tally of twenty games. They should schedule thirty-minute conference calls at night, from 6 to 9 pm, on as many days as they can get potential members to attend.
A typical call would work like this: the moderator or current member would host the call and invite at least ten potential members to the call. To get ten attendees, you may need to invite thirty prospects. You can get leads through email, online, and personal marketing. Have all parties dial your conference phone number and enter your access code. After everyone is connected, the moderator will start the call. The first part of the call is dedicated to introducing new prospects to the organization and the income opportunity. Examples are then given of how much money existing members have made and how successful they are. Sometimes these members give personal testimonials. The conclusion of the call is to close the new prospect on the MLM purchase with the initial purchase of a sales kit. Here is an example of the results of each successful organization’s conference call: Ten parties attend and listen to the call, three or four parties are interested, and one or two parties buy $165. dirty kit. This organization through this conference call procedure recruited thousands of new downlines over a two year period.
Accounts for conference calls would be the responsibility of each member and each member would make their own calls and do their own marketing.
Motivational Meetings – The headquarters and the various regional heads of the MLM should conduct motivational conference calls to stimulate the downline and inspire them to action. These calls are typically 60 minute long calls, 100 to 5000 parties, and involve a lot of fuss and celebration. Following the performances, the inspiring success stories are personally engaged with the audience, followed by awards and much applause. Large commission or bonus checks are usually given to impress the downline. At the end of the call, a challenge with incentives is given to the downline to motivate them to sell more products for the MLM.
These large calls should be handled by a conference company operator who can place the call in “listen only” mode when the hosts are speaking, and then place the call in “interactive” mode when everyone can hear the applause and excitement of the group . The operator can also mute any line on the call that tries to interfere or interrupt the call. The operator can conduct surveys and conduct “question and answer” sessions. Using a conference company operator is recommended because of their experience with these calls and only costs an hourly rate for labor. Also note that free services should not be used for these large conferences due to contention issues. During the peak hours of the night when these large calls are made, the number of people using the free services is so great that they occupy the conference bridges. You can’t afford to have half your speakers miss the call. You should use a flat-rate monthly service, where you pay one rate per month for all your calls and rest assured that the conference provider can handle the high volume of your calls.
Sales Webinars – One of the best methods to sell MLM products and services is downline through sales webinars. With the advent of web conferencing services over the Internet, MLM members can host webinars with their prospects and never have to leave home. They just need a computer/laptop at home and a good internet connection and they are in business.
With the use of web conferencing, the host can show PowerPoint slides, display websites and forms, play videos, and use the whiteboard to illustrate principles and calculations. Questions and answers can be done using the web tool and individual chat can be used to communicate with individual speakers.
Webinar services can be purchased by the minute or by prescription, meaning a flat rate per month based on the number of seats needed for your typical webinar. A conferencing company operator can be hired for an hourly rate to run your webinar controls while you and your co-moderators focus on the content.
Interlocutor Line – Drop Line is the use of a conference company operator to monitor any or all conference calls in an effort to weed out people trying to drop calls. For a simple hourly fee, an operator can quickly identify which line is making the noise and silence that line. In large calls, there may be multiple parties generating the disturbances. The operator will quickly put an end to such distractions.
Subconference – MLMs can use subconferences within their large conference calls to break up different subgroups based on geography, product line, or organizational divisions so they can have their own internal discussions that relate specifically to that subgroup. After the subgroups have finished their separate discussions, everyone can rejoin the big call to continue on to the next topic.
The subconference function is accomplished through an operator from the conference company, who would be called by the host at the appropriate time to initiate the division of the large call into subgroups. At the conclusion of the breakout conferences, the host would be called back to restore the call to a large group.
There you have it, five MLM teleconferencing apps that can help you recruit, motivate, and sell products and services, leading you to build an extremely successful and profitable organization.
