Could you use some free mortgage tips? If you are new to the mortgage business or are a veteran loan officer with some cash, you will be happy to know that there are several ways to generate free mortgage leads.
That’s how it is. Even if you’re bankrupt, you can still generate good-quality, pre-qualified mortgage leads at no cost. Read on and I’ll share 6 powerful steps to generate free mortgage leads.
1) Create a powerful and unique selling proposition (USP)
If you don’t currently have a unique selling proposition, look for one. What sets you apart from all the other mortgage lenders out there? What makes you better? Why should a potential customer use you over a competitor? Answer these questions and you have your unique selling proposition.
This is an important first step because you will need a strong USP to generate free mortgage leads using the tips below.
2) Find joint venture partners
Offer a referral fee of $ 100 to $ 1000 for any referral that results in a financed loan. Offer this opportunity to all friends, family, neighbors, each and every one.
Can you call a coworker’s past clients to generate referrals? If so, you could split the commissions generated by your efforts.
3) Give free seminars
Arrange to present your PVU to others to produce references. Here are some ideas:
1) Contact the real estate office sales manager to present your PVU at a real estate agent sales meeting
2) Communicate with human resource managers. Give a free seminar to the employees of a company.
3) Present your PVU to CPAs or financial planners to create referral relationships.
4) Contact divorce attorneys and offer your services to your clients.
5) Contact relocation companies
Do you need some ideas on how to successfully approach these professionals? If so, visit the following web page and download three sample focus charts:
[http://www.Mortgage-Leads-Generator.com/a/refiletter.htm]
4) Write articles
Write articles about mortgage products, rates, no-closing-cost loans, or no-down payment financing. Then submit your articles to article directories with your contact information at the end of the article. Here are the article directories that I recommend:
About:
http://sbinformation.about.com/library/blsubmission.htm
EzineArticles.com
goarticles.com
articledashboard.com
searchwarp.com
contentdesk.com
isnare.com
buzzle.com
ideamarketers.com
businessknowhow.com
Articlesphere.com
amazines.com
web-source.net/syndicator_submit.htm
Try to include the following elements in your articles:
1) Useful information – a must!
2) A text link to your site.
3) A lead-generating offer related to the topic of your article.
Provide a link to a web page on your site where the reader can get a supplemental special report or something else of value.
If you submit only two articles a week to the sites listed above, after a year you will have 100 articles on the Internet. If you post helpful information, these 100 articles could easily generate hundreds, if not thousands, of free mortgage leads a day.
5) Start your direct mail campaign
Borrow money from a friend or family member and start a campaign by mail. Use a credit card or borrow a credit card to get started.
If you borrow money or a credit card, offer that person a portion of the commissions generated by the project.
6) Cross selling
Once you get a customer who uses one of the 5 tips above, print it out with your extraordinary customer service skills and generate a testimonial. Use that testimonial to create a referral relationship with:
* Human resources manager at work
* List of real estate agent and all the agents office.
* Sell real estate agents and let agents throughout the office
* CPA
* Financial planner
* Insurance agent
* The seller of the home in a purchase transaction.
* Title company
* Real estate appraiser
* Neighbours
There you go. Use these 6 tips to help you get your mortgage business up and running.
For more helpful tips and advice on home equity lead generation, visit the Mortgage Marketing Blog at:
[http://Mortgage-Marketing.Mortgage-Leads-Generator.com]
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