A common thread about startups is that most are pressed for time and money.
They know they need to establish their brand, but they lack the core funding of most established companies.
Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage.
They understand that the longer it takes to build name recognition, the longer it will take to generate sales and profitability, but they aren’t sure how to jump-start the process.
Here are five advertising tricks for startups to quickly attract the attention of newspapers, radio and TV stations, and generate the publicity needed for immediate growth.
#1. Create a brief summary that highlights what makes the business special and why it is different from other businesses in the market.
A startup should avoid the standard press release if possible.
The common mistake is to create the typical release and just send it everywhere in the hope that something will stick.
Instead, depending on the type and scope of the business, offer an exclusive story to the media with lots of news “hooks.”
Point out interesting details and feature the local trade publication, newspaper, or a television station announcing your company launch before it happens.
You can put together an interesting summary with an eye-catching headline. Journalists like to publish stories and are always looking for new businesses to write or talk about.
Companies can always issue and distribute a standard press release after one or two major news outlets have published the story.
#2. I developed a short and quirky video for social media.
Video, of course, is widely used in today’s highly digitized world.
A video can humanize the owners and the team, and get people talking about it.
Many people also would rather watch something than read about it.
A video can help cover all the bases. It can represent some emotion and show aspects of commercial printing that cannot be offered.
A business can also link to your video to add PR value when the business sends out its press release.
#3. Host a special event.
A special event can create excitement for leadership, equipment, and recruiting. The right type of event can also have a lot of media value.
Creating a special event is where creativity comes into play. You can do something a little extravagant, like create the world’s largest cheeseburger or sell 50 dresses in 50 hours to generate income for a nonprofit or repair a home for a homeowner in need if you’re a painting or painting company. building.
You can do something related to computers if you are a technology company.
There are many ways to run an event and achieve your goals. Remember that a business will need something visual if it wants to attract local TV stations.
#4. Tie in a charity.
Community outreach can be a key part of a communications program. A new business can develop something from scratch that benefits a local charity and attracts media attention.
Publishers and producers like companies that do something creative and give back to the community.
You can do some special things with nonprofit organizations that involve taking your pets to work or taking small children. The media love dogs and children.
#5. Publicize your press coverage on social media and on your website
Your newsroom needs to stay up to date and make sure you link to your stories across all your social channels.
Print, video, and digital also complement each other with SEO benefits.
Keep in mind that the more coverage you get and the more media relationships you establish, the more credibility you will have for future stories.
