There are so many reseller programs available today, especially for online businesses, such as web hosting and text marketing. These are the types of businesses that are easily adapted to be available to resellers. Many resellers will do this through white labeling or private label reselling. This is a great way to start your own online business or add a service to your existing online business. Many of those who are familiar with this type of online business may not understand the difference between white label vs. private label reseller programs. As mentioned above, there is little difference between the meaning of white label and private label when it comes to reseller programs. Both terms are used to describe the same type of reseller marketing.
Definition of white label marketing:
A product or service where the service provider purchases an endorsed product from another source and then applies their own name, brand, or identity to the service and sells it as their own product. Through white labeling, the customer must assume that the seller is selling his own product.
Definition of white label marketing:
Similar to a private label, a private label product is one that is manufactured and provided by one company, but is sold under the name or identity of another company. Private label can appear on a variety of products and services, including online reseller programs, as well as food, cosmetics, and web hosting. Most of the time, private label products are offered as lower cost alternative products compared to the “brand name” of the product or service. Companies of all sizes offer various types of private label marketing.
As you can see, both white label and private label can be traded with reseller programs. Most white label reseller programs often find it to be a much more lucrative business than what is sold through the original business. Since consumers are always looking for ways to save money while shopping, they often allocate their shopping dollars to the generic brands of the store name, or they will go for the reseller company that can offer the best and most affordable deal. This is standard practice for most consumers, so reselling can be a great way to make money online. Most consumers also know and understand that branded services are not necessarily better than those offered by the generic or commercial label that is private. Because they know this, those who choose to become resellers can easily lower the prices of other providers and still make a profit by making the same quality of service cost less and therefore more attractive to potential customers.
The difference:
While white label and private label may appear to be the same because they have a similar meaning, the terms cannot be used interchangeably. The difference between these two types of marketing is that with private labeling, it is a practice that is generally followed in stores. The product is generally manufactured by the same manufacturer that creates the same product for the brand that is also sold in stores. With white labeling, it is traditionally used in reference to a service that is sold particularly online. With a white label, the logo and name are on the label, the location where they are available for purchase is also on the label, as well as the price set by the reseller. However, with a private label, the logo and name are on the label. The locations where products are available for purchase are also listed along with the price and what’s in the box or package.
White labeling and private labeling are useful for those who are interested in starting an online business, but need the support and resources to do so. Reseller programs are an easy and inexpensive way to earn money online or add a service to your online business. With white label reseller programs, you can make the business your own. All you need is a business / service name and a website. With these tools, you can use your sales skills to find your own customers, help them manage their accounts, and continue to generate more business. By doing this, you can easily start your own online business without the hassle of obtaining a business license and actually going through the necessary paperwork to start your own business. However, it is important to note that with private label or white label reseller programs, you become fully responsible for all service and operation. This is because with the white label, the service you are assuming is yours. This means that you control customer accounts, the dashboard, as well as customer service, billing, etc. With customer support as part of service, you can always check with the original company for more product and service information and troubleshooting issues if you ever need help supporting your own customers. If you’re ready to take on the responsibilities associated with white labeling and private labeling reseller programs, this is a great opportunity to make money online selling a product that you believe in.
