Real-time marketing is marketing that occurs when real-time events occur, the base being the real-time event, and the goal is to drive awareness, build your email list, or drive sales of a specific product or service.
While it’s not technically planned, you should invest in the potential technology and services needed to do real-time marketing that gets results.
Use Facebook, Twitter, forums, and even comments on blog posts, as well as other social networks to gather the information you need to market your industry to your target audience. All this can be very useful for your business and increase your results exponentially.
Engage your audience
Using real-time marketing efforts and listening to social media for the conversations your audience is having will help you better engage with your audience.
Improve understanding of your customers
By monitoring chat among your customers within a forum or group, you can gain a deeper understanding of what your customers need.
Deliver more relevant content
The understanding you develop can help you improve the type of content you create in general, not just real-time but also scheduled content.
Connect better with customers
This understanding helps you better connect with customers in a way that makes them feel important and understood.
Create new innovative products
Your new understanding of your customers and audience will enable you to create better products and services truly designed for your target market.
Get more leads
Implementing real-time marketing efforts will help you get more leads because you’ll find ways to make your products or services relate to what’s happening right now.
improve conversions
When your audience feels like you really know them and share their values, they are more likely to buy from you.
grow your business
All of these activities will ultimately help you grow your business faster than you thought possible. Any of your real-time marketing campaigns can go viral.
Using what you know about your audience, current industry news and daily events around the world, and how you can engage with your audience will help your business grow faster. The result is that you’ll not only make more sales, but you’ll also create more products that are extraordinarily relevant to your audience.
This happens because with real-time marketing you are always on the lookout and you are monitoring the mood of the audience, as well as the news of the moment and how they can relate to your products and services. Not only does it send information that connects its products and services to what’s happening today, but it can also create new products and services based on the information it collects. It’s a win-win for your business and your customers.
