The popular business social networking site LinkedIn has emerged today as one of the potential platforms to develop and promote business. Known as the most powerful site for entrepreneurs, LinkedIn currently has over 90 million registered users. LinkedIn is the most sought after by professionals around the world to brainstorm industry details, strengthen business ties and contacts, and expand reach. The site offers multiple scopes for social media marketing with new features being introduced regularly. There are essential LinkedIn marketing tips that can help people get the most out of your company and its products/services. By serving as a poignant advertising tool, LinkedIn can serve to provide a marketing pitch for an individual’s professional background.
Here are five important steps that can help registered users to use the site as a social media platform to promote and advertise their business along with the company’s products/services.
Keep your profile active: Updating your LinkedIn profile regularly is very necessary for maximum visibility on the web. Be sure to highlight your field of expertise and experience in the particular area. This will bring visitors not only from the domain of the site but also from Google in general. Let your profile page be clearly visible in Google search result every time.
Take full advantage of research tools: You can use the LinkedIn site as your social media platform by making use of more and more research tools. This implies the wide reach that the site offers to users who can search for a large group of people belonging to a particular industry.
Join new groups – Perhaps one of the best LinkedIn marketing tips is the group option that allows a person to associate with a number of professionals in the field of interest. Not only can you get to know the contact details and business portfolio of other members of the group, but you can also express your own ideas through the LinkedIn Answers section. The open groups option available on the site encourages broader discussions and offers a different visibility on the web.
Scope of Updates: LinkedIn offers the unique opportunity to share content directly allowing you to upload news and updates about your business portfolio to the site. You can make use of the appropriate tools to connect your news and updates to your blog, twitter, etc. This will instantly connect you with various members of the site who share the same interest as you.
Testimonials help: Whether you’re an employee or a businessman, the relevant testimonials page on your LinkedIn site can help you grab the attention of your potential customers. Collect success stories and feature them on your testimonials page to ensure maximum traffic to your page. The word of mouth marketing strategy helps a lot in the business field and LinkedIn offers you this option.
So when you have all these options available to you without needing to get a premium membership, you should use them to achieve the best online marketing and networking strategy for your business.
