Web development encompasses the world of building websites and the technology needed to keep them running smoothly. By learning a few key things about web development, you’ll be able to help your law firm understand the importance of excellent web developer support.
The players of the web development team: who they are
Before we discuss the importance of web developer support, let’s first examine who the players on the team are. Just like a legal team with lawyers, investigators, and paralegals, the web world has its own cast of characters who provide specific web development skills. However, in general, a web development team includes programmers, SEO specialists, web designers, system administrators, and content writers. These professionals work together to build a legal website.
What they do
programmers: Build the structure of websites with programming languages built to display the website in the browser.
Web or Graphic designers : Create the graphics and images, as well as the layout of the page. They also create the site navigation which includes how users perceive the website and its functionality.
System administrators: Keep servers running properly so they can run programming languages. They also update servers with current software to prevent overloads, viruses, and security breaches.
SEO specialists: Work with the HTML code and content of websites that are read by search engines. This work helps pages rank for the appropriate keywords on search engine results pages.
There are many web companies that specialize in offering simple templates to clients who want affordable legal websites. As usual, you get what you pay for. If you don’t hire a web development team, you won’t get the expertise of trained professionals to build websites and complete online solutions that increase your ROI. Cheap template websites can be difficult to edit or add pages to because the site must adhere to a specific layout and format.
because they are hired
By hiring a web development team, lawyers can create a site with all team members under one roof. Law firms today are hiring web development teams to target specific types of clients in their practice areas. This allows lawyers to get more clients online. Since the website affects their results, lawyers are interested in retaining clients who are already searching for lawyers online by using search engines.
Why they provide excellent support
Hiring a web development team to handle all your online needs is the most efficient way to create a lawyer website to market to potential clients. As your legal practice changes to capture the attention and business of different types of clients, so will your web development needs. With one phone call to your development team, changes can happen immediately to your website that will affect your ROI.
Great support means making one phone call instead of five.It means talking to a person who speaks the same language as you. It means that your web development has responsibility and is dedicated to ensuring that the website increases its ROI. When you outsource parts of your web development team to save money, many times you will end up spending more money to fix the site due to the “blame game”.
When you’re looking for hosting, SEO services, design, and content writing from different people, each person can blame each other when the site needs maintenance. When it comes to effectively capturing leads online, your business needs an online marketing solution that doesn’t waste time and can monitor progress. This requires a team effort to provide great web support.
