While this has proven to be a nuisance, many SEO experts agree that the changes to the algorithm have been positive for the search ranking industry, as the changes targeted “low quality sites” to lower their rankings. ranking status and increase search engine rankings. what Google Panda determined to be, ‘high quality sites’.
Google statistics reveal that Panda’s changes affected approximately 12% of SEO rankings when it was first implemented. The most recent changes to Panda’s algorithm, believed to have taken place in January 2013, reveal that the changes affected only 1.2% of queries in English.
Some essential tips for SEO Panda Recovery:
1. Reduce the quantity of Low quality content on your website – As part of the recovery process, your number one goal should be to remove auto-generated content from your website. This can be achieved by avoiding indexing and crawling of all low-quality content, which will prevent Google Panda from lowering the SEO ranking of your entire site.
two. Unique is key – Google Panda thrives on high-quality, unique content and penalizes websites that simply copy articles from other sources. To avoid being punished by Panda’s algorithm, focus your efforts on posting new, unique and engaging content on your site.
3. Keep advertising to a minimum – Google’s Panda algorithm is adverse to websites with high advertising content. Reducing the number of ads not only pacifies the Panda algorithm, but also improves the user experience. Statistics, published by Hub Pages, reveal that 67% of web users would abandon a site if it was saturated with ads.
4. Increase your knowledge of Panda and Update Tracking – Sites affected by Panda will experience massive changes, especially in page view numbers. When evaluating Google Analytics, you are likely to find a substantial decrease in the number of page views. This represents clear evidence that your site has been evaluated by Panda.
5. Establish Integrity – The more unique, high-quality SEO content you post, the more likely your website will grab the attention of Google’s ‘crawlers’. This attention is expanded through backlinks; enhance your website as a respected resource to provide high-quality material for your target audience. Google Panda prefers sites that attract high audience viewing numbers for all the right reasons.
Some things to consider when evaluating your website include:
· Do I find the information on the site factual, informative and reliable?
· Does my site represent an element of expertise in the subject matter, highlighting professionalism?
· Is my site worth recommending to others and would I point my connections to the site address for information?”
