Picture this: I see a job ad. I am fully qualified. I send my summary. I hear nothing. Then I repeat step 1 (I see a job offer… etc.).
So what do we think is the problem? Why does every time we send out a resume for a job, it seems to disappear into the dark and mysterious void of the job search atmosphere? And, when you apply for a position you’re really excited about, it never fails, you’re sent to a blind posting on a job board with no way to track your communication.
Think of it this way: when you’re approached by a salesperson (of any kind), what is it that draws or drives them away? And, who is the seller of your job search? You are!
Here’s how a good job search plan compares to a strong sales and marketing plan.
Labor objective = Demand for the product.
Job skills = Product features.
Work accomplishments = What can the product do?
Location of work = Analysis of the territory.
Who is hiring? = Who is the Client?
Summary = Sales Brochure / Material.
Networking = Marketing / Advertising.
Job Interview = Sales Call / Presentation.
Labor salary = What is the price of the product?
Job offer = Closing the sale!
It is not always the best candidate for the job who gets the interview and the job, it is the one who best executes the job search plan (marketing and sales). Remember, before any type of sale can be made, there has to be a marketing/advertising phase that lets people know that a product or service is available and available.
In the job search, that product and service is you, and you are also the seller.
