We are certainly living in the information age. The news is all around us. Every morning, people read the newspapers and visit the websites of the most popular online news agencies. There is very high competition in the media business. Everyone tries to be the first to give people news. This contributes to the popularity of periodicals, newspapers, magazines, and online media. The more people read the newspaper, the more they charge for advertising and, in fact, this is how modern media survive. Mass media sells news that customers buy, but makes most of its profits through advertising. That is why every newspaper or magazine should spend money in a very reasonable and economical way. This especially affects the human resources departments of the main news agencies. The human resources department does not produce anything, it just organizes the work of the staff efficiently. If HR managers fail to meet their goals, the company may suffer enough losses. In fact, the human resources department is one of the most important and media. What is a newspaper? These are journalists, reporters and editors. If a newspaper fails to be the best and does not have its usual target audience, it will not survive. That is why it is very important to hire the best professionals in the media industry and create the right working conditions for them. At the same time, the human resources department must ensure that every dollar is spent efficiently.
For this reason, the evaluation of the performance of HR in the media is an important element of the business management system and the plan for the implementation of strategic objectives. The more efficiently your staff work, the better your results and potential income. The Balanced Scorecard is highly recommended to be used for media performance appraisal purposes. It will not only measure current performance, but also indicate the progress of the HR department in terms of implementing strategic goals. The evaluation process is triggered by key performance indicators that show the company’s progress or regression against established goals and objectives. It is worth mentioning that KPIs differ from industry to industry and the media is no exception here. Let’s review several key performance indicators characteristic of the media HR BSC.
As is known, many journalists are working part-time or telecommuting. This saved the company money and allowed upper management and the human resources department to offer better salaries to said journalists and reporters. The satisfaction of managers with teleworking is one of the most used indicators in the evaluation of human resources in the media. In fact, it is not easy to work if an employee is so far away but not in the office. If managers are not happy with this type of work, it would be unreasonable to expect great results. That is why it is important to measure the satisfaction of managers with teleworking. On the other hand, there are journalists who were still working and their satisfaction rate must also be evaluated. If both parties are happy with the cooperation, both managers and employees will show their best performance. It’s also important to assess a key performance indicator like average travel costs per employee, since journalists travel a lot.
