To get your information product to the public without spending a lot of money, the Internet is your answer. Joint ventures, joint ventures, are best for free marketing and selling, and can be found on the Internet.
You can also make an exchange to have your interview made public. You do the interview, create the promotion, let them mail it to the list and negotiate a deal or establish an affiliate. That costs you nothing more than your ability to understand how to do an interview and a phone call, as long as they have the list. You want to take advantage of having both digital audio and PDF transcripts so that your sales message, if transcribed to a PDF and audio file, can be posted on the internet to go viral.
You want to have a website, you want to have a blog, and you want people to be able to download your MP3. Like I just said, you want to have what I’m doing on my site, people like to play the audio button, you want to be able to send someone to the site where you can just click the button, sit back and listen to your computer.
You absolutely must have an autoresponder, so I use AWebber and that captures that name and email address so you can resell and sell and cross-sell to the leads you’ve generated. I use EZinearticles and create articles from the interviews. I know a one hour audio interview is roughly 60 pages, once edited, that is roughly 180 pages of content and the way these questions, question / answer, question / answer are formatted, I already have 44 electronic articles. So I can take the transcripts and have someone clean them up, break them down into individual articles, the questions become the headline, I can get into an audio marketing topic on EZinearticles, and I have instantly written or spoken 44 articles.
He has written a book, he has articles, he has blog content, and he has an audio CD set. You also have a three-ring binder with CD, you have a 52-week audio marketing tip of the week’s campaign, and you can upload each question and answer into an autoresponder and send it for more than a year at people who listen to it.
