Selecting the Right CPA Bid
Now what? You have been accepted into a CPA network. The vault door is open. So, as an official CPA affiliate, what do you choose? The bottom line of internet marketing is that you have to find the right product, that is, the best conversion product, in a profitable niche.
CPA offers are no different. Your problem is that there are literally tens of thousands of other people trying to do the same thing. So the best advantage you’ll have is finding CPA offers that fit a niche you’re already involved in and know something about, or start doing your research.
Internet Marketing Basics
Test, trace and optimize.
To test your offer, you need traffic. But not just traffic numbers, you need targeted traffic. Without getting the right traffic, you won’t be able to analyze or optimize your CPA bid properly. Now, if you have a site that already gets a fair amount of targeted traffic, you’re halfway there. So just start testing different ads and/or your landing pages while keeping track of what is converting best.
If not, your best bet is to test your CPA bidding by using PPC – Pay Per Click Marketing. This is still one of the fastest and most effective ways to test your offers and get targeted traffic.
keyword research
I know you’re in a hurry to earn some money. And unless you’re very unusual, you’ve probably been bitten by “Google sends me money every month,” or “I made $50,000 last month just by working 4 hours a week,” like the rest of us at one point or another. . . However, if you want to gamble and win quick money, try the lottery or go to Las Vegas. If you want to get serious about making money online, you need to do your research. Otherwise, you will waste money, get frustrated and think that making money on the Internet is nonsense.
First, make sure there is a paying market for your offer. A quick way to check the financial viability of a product is to see if there are other advertisers. Just pick a couple of keywords, even off the top of your head, and see what the competition looks like. If there are a lot of advertisers, that means money can be made. If there are no advertisers, there is probably a reason.
Before you jump into any PPC marketing campaign, make sure you’ve done your keyword research. Testing here means spending as little money as possible until you determine the profitability of your CPA ad and bid. And keep in mind that the bottom line is not just how much money you spend, but your ROI (return on investment) that matters.
Google’s free AdWords keyword tool, as well as its search engine, will give you the information you need. But it is necessary to understand how to analyze the results they offer.
So pick a few keywords, set up a landing page for them, and monitor the results closely. Make sure you have several different landing pages, and if one works better than the others, keep tweaking it until you make a decent profit.
Also, instead of targeting specific keywords with PPC, it might be a good idea to look at PPV, Pay Per View. Google has an AdWords program where you can place an ad on a specific page in a specific market and only pay for a guaranteed number of views. For example, you can pay just $20 for a guaranteed page view of 30,000 visits. How many of those people can convince you to click on your ad? Suppose you can get even 2% to click on your ad, that’s 600 people. Now how much will it cost you to get 600 clicks on your target keyword with regular PPC advertising? Again, it all comes down to your ROI, but in many cases going for the PPV alternative has proven to be quite profitable.
We can scale your traffic generation alternatives to other marketplaces, such as Facebook, MySpace, YouTube and others, which I will cover in part 4.
Do not be afraid
Billy Ojai
