The benefits of Facebook groups for building your online business, blog, and brand are plentiful. Facebook groups are a great place to generate leads, build your email list, and ultimately sell your products and services.
You have probably seen some of the massive Facebook groups that are in your market or niche. As an online entrepreneur, blogger, or Internet marketer, you probably think from time to time, “How can I get access to all those people who are interested in my products and services?”
Get traffic from other people’s Facebook groups
Getting traffic from other people’s Facebook groups is actually not that difficult, but there are a few rules that you need to follow.
The first thing you should do is join the group. Once inside, contact the owner or administrator of the group. Be completely open that you are in the same industry or niche as them and would be open to any kind of mutually beneficial relationship.
do the work for them
You probably already understand that constant and regular interaction on social media is needed if you are going to be successful in building your brand.
When you find someone else’s Facebook group engaging, remember that person may have a hard time engaging their audience by posting regular content. In exchange for a link to your website, offer to provide a certain number of weekly updates or posts.
The larger the Facebook group, the greater the need for proper content and engagement. You may be surprised that your competitors are happy to let you manage some of their workload in exchange for sending traffic to their site.
Commitment is the key
When you join someone else’s Facebook group, engage the audience you find there. Answer questions and provide valuable content. Become a known source of information in that group. When people in the group know they can trust you with useful information, they’ll check your profile. If you’ve included a link to your website, they’ll usually want to take a look.
Provide a free and valuable resource
Contact the admin person of the Facebook group and offer to create a valuable resource for the group members. In exchange for this gift you offer to the group, ask if you can add a link to their website. Even if they prefer that you don’t, you can place multiple hypertext links to your website within the product you’re giving away to the group.
Many times a competitor willingly agrees to this type of relationship. It helps your group members and helps your relationship with the group, while also helping you drive traffic to your website.
