Digital Marketing

Social media platform review

Unless you’re an incredibly well-connected Solopreneur gaining traction and perhaps even turning down business, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some companies, but perhaps less so for others. The platforms are free, in addition to the time it takes…

Continue Reading

Digital Marketing

The Truth About Why We Need This COVID-19 Treatment Right Now!

On Monday we learned from Sir Patrick Vallance, the government’s Chief Scientific Advisor, that the Coronavirus will probably never go away and that a vaccine will not completely stop it. He also said ministers and experts should stop making “excessive promises” and be realistic about the prospects for a vaccine and the likely timeline for one, unlikely before the spring…

Continue Reading

Digital Marketing

Google and its language tools

One of the things that I admire about Google is its effort to localize its websites. It dates back to 2001 when they started the “Google in your language” project. This project has encouraged thousands of volunteers from different countries to translate Google pages into their native languages. Thanks to your painstaking efforts, Google is now available in more than…

Continue Reading

Digital Marketing

SWOT analysis of websites: a real life example

Wondering what’s going on with your internet business? Why can’t you drive traffic to your website? the conversion rate is too low; or is the visitor opt-in very little? Lately I faced a similar situation and tried to use what I knew about SWOT analysis in my internet business. I use the same technique to do a SWOT on a…

Continue Reading

Digital Marketing

Hero’s Journey: the best way to start a writing career

The expression “hero’s journey” designates a narrative structure derived from Joseph Campbell’s theory of the mono-myth. The theme of the hero myth occurs in all cultures, at all times. According to Campbell, the many steps of the hero’s journey could be summarized in twelve stages. This is the way of life. It is a story template that involves a hero…

Continue Reading

Digital Marketing

5 best European locations for snowboarding in 2015

The end of summer may not be a pleasant season for lovers of outdoor travel and water sports, but the approaching winter welcomes people who love skiing and snowboarding, especially in Europe. The short information on the 5 best European places to snowboard in 2015 provided in this article can help you choose a suitable one for you this season.…

Continue Reading

Digital Marketing

Buy stock photography or download for free

With the advent of social media, came an influx of image sharing. An image from a social networking site is downloaded to your local computer and republished on another social networking site. This practice creates a serious problem for the owner of the original image and the third or fourth generation “right clicker”. I am a photographer and book format…

Continue Reading