Just like if you were opening a physical store in your city, if you have an online store, you need to make sure that people show up to buy your products. You need people to know what you’re selling, why they need to come in and buy, and why they should tell other people to buy it too. There are many reasons why social media is an effective tool for selling your products online. It’s profitable, there are billions of users on social media, and it helps build a community around a store.
Get the word out and build a successful business by following these approaches to marketing your products on social media:
Choose the right social media platforms for your business
With tons of other social media platforms popping up every day, your marketing options can seem overwhelming. But you don’t have to be everywhere at once. Explore your social media options wisely and use the platforms that best showcase your products and reach the audience you are looking for.
Facebook: Facebook is a must. It has customizable marketing and tracking tools with a massive reach. Every merchant must create an FB business page. And of course you can add your products to the Facebook store!
Twitter – If you have the time and resources to send consistent tweets, you can develop a following.
Instagram and Pinterest: if your product has a strong visual element. For example, if your online store sells clothing or unique items that must be seen.
LinkedIn: ideal for products aimed at companies and professionals.
Create clear and urgent calls to action
Once you’ve developed a following, you want visitors to feel compelled to click on your updates and take action. Create incentives by offering limited-time promotions and discounts, and use action-based language: “Click here …” or “Enter to win …”
Offer followers and fans exclusive offers.
Clients are more inclined to get involved if they feel like they are getting special treatment or getting a deal that cannot be found elsewhere. Create different offers for each social media platform you use.
Encourage sharing
Inviting your customers to interact with your product and brand will build loyalty and help spread the word. Create contests or promotions that give people an additional chance to win by sharing the news.
Keep all your social media accounts up to date
Regularly update your accounts with new content to keep your business on the minds of your followers. The design and policies of social media platforms can change over time, be sure to get the most out of each one. Don’t be afraid to show your human side by posting internal news and pictures of your employees.
Customer service
Always remember that customers come first. Respond to all comments and opinions, even negative ones. Make customers feel special and avoid talking about formal marketing. Imagine that you tell news about your online stores to your friends or colleagues.
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