Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is, if used correctly, RPA software and intelligent machine learning can give businesses and agencies the power to deliver extraordinary customer experiences. The type of campaigns that move the customer on an emotional level. After all, that’s the…
All investors want to get the best price for their domain name, but we often only see a bunch of low offers, nothing substantial. We look at the domain sales sites and we see names similar to ours that go for much more than the offers we are seeing for our domain name. We wonder why? Why do other people…
Thirty-five years is a long time. That’s how long I’ve been running my company, Mid-Hudson Marketing. It’s long enough to have seen all kinds of economic climates. Fortunately, in all cases, marketing has continued to provide a prosperous livelihood. Economies go up and down, round and round, but marketing is a discipline practiced by the most successful companies. Marketing is…
Although Microsoft is not necessarily known as founders in any area today, no one can accuse them of not being alert to new computer trends and technologies. Its new cloud-based collaboration tool, Microsoft Office 365, appears to be a well-built rival to Google Apps. Microsoft’s Business Productivity Online Standards Suite has been on the market for some time, and the…
One of the fastest ways to grow your business is to find people to do a joint venture with. A joint venture is when you partner with someone to promote a product or service and both you and your partner benefit. There are a number of ways you can use a JV to develop your business, even if you are…
The Internal Revenue Service recognizes that sometimes when a joint return is filed, both parties may not be liable for the resulting tax liability. However, when there is a tax obligation, either party can be held jointly and severally liable. The Internal Revenue Service provides 3 types of innocent spouse relief, separation of responsibilities, and equitable relief. Innocent spouse relief…
Everyone loves a fashionable and elegant decoration that praises their artistic taste. And if you are into event decoration, you must use all your innovative ideas to make the event a success. There are no specific rules or regulations that establish, you must use specific objects or procedures to decorate the place. To add drama to a venue for any…
Dear Partner-Investor. Shareholders and investors of two blue-chip companies received good news on Monday, July 9, 2007, which has potentially bullish consequences in the long run. First, Johnson & Johnson announced the buyback of up to $ 10 billion of its common shares. Then, ConocoPhillips announced the buyback of a $ 15 billion share buyback program, representing a $ 13…
Studies show that millions of meetings are held each day in the United States and thousands of dollars are spent per meeting hour where meetings include multiple executives as attendees. Are all these meetings a business investment or a waste of time? Sadly, many of those same studies indicate that managers who attended meetings felt that up to half their…
Starting an online business directory can be quite easy, but if you have no idea where and how to start, reading this article will help you get started. Step one: The first thing to know about starting an online business directory is what your target market will be – in other words, what type of businesses you want to eventually…