1. Realize that your business is in decline, but it is not a failure. Remember that failure is part of success. It is a step back for the next 2 steps forward.
2. Realize that occasionally a winner can be beaten by his competitor. Manchester United (England soccer club) is a champion, but they also lost by watching the matches. Get the champion attitude, compete with yourself and do your best today.
3. Opt for marketing actions that you have never done before. Try Google Adwords, classified ads in the local newspaper, door-to-door flyers, use the fax to send your proposal, try email marketing, insert flyers in magazines or newspapers, sms service, lead service, etc. With the leverage of the internet, the result will sometimes surprise you.
4. Build a relationship with your current customer. Contact your loyal customer and give them a special discount. The satisfaction of your customers can cause a positive multiplier effect on your sales volume.
5. Expand your market. If your markets are midsize businesses, now try to sell to small businesses or grassroots businesses.
6. Go to free seminars. Meet a new community, who you know could be your next partner or customer.
7. Try changing your marketing message. If you have a great marketing message and combine it with effective promotion, you will get a better result. Make various marketing messages and place them in classified ads. The one that gives the most answer is the correct one.
8. Improve your sales skills. Read books or Google marketing case studies. It will increase the motivation and enthusiasm of your business.
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