The first step in most businesses is to create a website that will raise awareness and confirm the legitimacy of your new business venture or you may have already accomplished this feat and are looking to update your current site to better reflect your business. That’s where web designers come in, to make that process a lot less daunting, they have the experience, knowledge, and ideas to create your bespoke website. To highlight the importance, we will explain 5 benefits of using a web designer.
The importance of consistently having the best online presence after the progression to more online services can be intimidating for all of us. Web designers understand that and also that you’ll want your product or service to get the best exposure while being able to manage the processes yourself and maintain the company’s Unique Selling Point (USP).
As mentioned above, the first step is to create a website and make sure that the site reflects the company and its aspirations. Therefore, using the services provided by a web designer to generate that initial site and help with the foundation of your business has become essential, but we also understand that those services must be unique, produced quickly, and uncomplicated. That is why we are here to share the benefits that this type of service can provide:
Consistency
Every aspect of your site should reflect your business, from the consistent unique colors used, to image placement in a custom layout, to interactive links. The ability to visibly associate a company based on consistency is a small tool that can reap big rewards. You will immediately be able to associate a company with its consistent use of colours, take a minute to think of a brand associated with blue and yellow, most people will think of a large Swedish furniture retailer. As a consequence, a web designer can personally ensure that the website is consistent in design and layout, keeping each factor tailored to your request.
positive first impressions
According to research by Lindgaard et al1, it only takes a potential customer 50 milliseconds to decide whether to read your website or hit the dreaded back button. Therefore, you need to make the best possible first impression and that can be achieved by creating a unique and attractive website. A web designer can generate any format, design and possible interaction you want, making your website unique, personalized and perfectly reflect your business.
Preparing your website for the business you want to become
Every business wants to expand and develop, therefore, they will have planned and visualized where they want to take the company. Why not make your website the first upgrade to the business you want to become? Whether you have an eCommerce site looking to provide more support to customers and therefore want to integrate a live chat feature, or a large company looking to expand the features of their catalog and include smooth transitions between subsections . There are many features that a web builder software cannot provide, but a dedicated web designer can implement and customize them for your business, setting you apart from the competition.
Improved search engine ranking
The complex world of search engine ratings will become an obsession of any business, everyone wants to be number one in search, but how do you become number one? For example, Google uses an algorithm that involves 200 factors to determine the ranking of websites for a specific search, inconveniently, Google does not release any of these factors. However, through testing and experience, web designers have been able to identify the most important factors and can include more of them on their website compared to website builder software. A website designer can help with:
Site Structure – Ensuring that each page of your website flows smoothly from the home page to the supporting pages. With the expansion of features and pages, making sure that each link takes your visitors to the correct page becomes extremely complex.
Site Speed: Achieving optimal site speed from utilizing the optimal technology for your site to load quickly, surveys conducted by Kissmetrics2 have highlighted that visitors expect websites to load in the first four seconds. If a site requires more time to load, surveys highlighted that if a visitor has to wait 4 seconds, 25% won’t wait and it increases dramatically the longer they have to wait. For example, if an e-commerce site earns £100,000 a day, a 1-second delay in site speed could result in £2.5 million in lost sales each year.
Number and quality of incoming links: Focusing on multiple factors and implementing the right backlinks to your services and from other sites to increase the potential clicks, also taking into account the quality, relevance and types of backlinks.
Save time and hassle
The biggest benefit of using a web designer is the ability to delegate the project to experts. You may have many additional projects to prioritize or want to spend your time ensuring funding within a specific project is available and consistent. Being able to outsource your website generation can save you a lot of time, time that could ensure products and services are perfected so that your new website becomes an instant success.
Coinciding with the time savings is the benefit of less hassle. Web design experts take the hassle out of building your own website, any alteration or creation of a site on your own can be frustrating and demoralizing in building a business. You may be looking to achieve an image portrayed in your mind and the website building software you are using is preventing you from achieving your unique site for your unique business. Why not talk to the experts who make every step of the process personal and unique to you?
Intrigued or convinced?
Seek advice from a web designer, most services offer free quoting options that allow you to identify what they can do for you before you buy.
References
1 Lingaard et al – Attention web designers: You have 50 milliseconds to make a good first impression! – http://www.tandfonline.com/doi/abs/10.1080/01449290500330448
2 Kissmetrics: How Loading Time Affects Your Results https://blog.kissmetrics.com/loading-time/?wide=1
