Digital Marketing

YouTube traffic generation basics

The YouTube method that you can use to drive traffic to your website is to create videos for the popular YouTube sharing website. YouTube sees around 1 billion users every month, so posting a video on YouTube almost guarantees that it will be viewed as long as you use the right keywords.

In this article, we’ll explore the process of making a video, and making it professional enough to drive traffic to your site, as well as the process of choosing keywords and posting it on YouTube.

Step one: make the video

The first thing you will have to do is make the video. What kind of video should you make? You can make any type of video you want, but keep in mind that your goal is for people to see it all and want to know more later. You want them to read the description and find a link and then leave the YouTube site to access their own website.

So this could be an instructional video. These types of videos are quite popular on YouTube and ready to send traffic to your website because if you give them almost all the information they need with the video and then promise them the rest if they go to your website this will drive the traffic.

You don’t want to make a video simply to promote your business because people won’t want to see it in the first place, and they won’t want to visit your website afterward. But if you can make a fun or awesome video that evokes emotions and presents your business as part of it, then you can get YouTube views and traffic to your website, as well as shared content.

If you are going to stick to the methods to get traffic without spending money, you will have to create the video yourself. However, there are websites like Fiverr that will allow you to outsource video production very inexpensively. If you have to DIY, making a video is not too difficult to do on your own anyway and you may find that you have a talent for it.

Step two: get your keywords

The next step we will take is to get the keywords that you will use in the title and tag sections of your YouTube video.

Your first task is to determine if someone is actually searching for the keywords you have chosen. Obviously, with keywords like “money” or “investment” it is not necessary to look and see if someone is searching; you know millions of people use your search terms. But there is no way you can compete for these search terms on YouTube without many years of hard work, so what you are looking for is our search terms that only get some searches (but still get some) and that are so much more. easy to compete. stop on YouTube.

You want to use the AdWords Keyword Planner ( because it’s the number one tool for figuring out what kind of usage a search term actually gets. You can simply type in your search terms and see the estimated monthly traffic a search term gets to make a decision based on that. Now that won’t be the search traffic that term gets on YouTube, but it will give you an idea of ​​what’s popular when it comes to searches and what’s not.

Opt for hanging fruits

One trick is to opt for the “ripe fruit.” This means intentionally searching for keywords for your videos to get a very specific group of people to take action. Typically, keywords are longer-tailed.

The advantage of opting for ripe fruit is that you will capture a more targeted audience and rank on YouTube more easily. If you were to go for a broader term like “weight loss,” it would be almost impossible to classify these days.

You won’t get as many people searching for longer tail keywords, but at least you will get higher quality viewers.

This is where you can “rinse and repeat” this method.

Step three: publish the video

Finally, your last step would be to publish the video. There are many different ways to do this and one of the easiest is to post it directly from your video editing program.

Of course, you could post it directly to YouTube instead. You will need to have exported it from your video editing program or uploaded it from your camera if you didn’t do any editing, and it will need to meet certain specifications, such as having the correct file format, following YouTube’s size guidelines, and other considerations. .

You can find out exactly what YouTube requires when you upload a video by going to its YouTube page and clicking “Upload.” Once you have uploaded your video, you can create the title and configure your tags. Then you can go ahead and post it. It will be on YouTube and will drive traffic to your website shortly.

Leave a Reply

Your email address will not be published. Required fields are marked *