Probably quite a lot, because the beauty of private practice is that you tailor it to your likes, dislikes, schedules, procedures, etc. Extraordinary practices communicate this to their patients and their community through effective “positioning.” But most offices never communicate this effectively and therefore leave a tremendous marketing opportunity on the table. And I’m not talking about big money campaigns here, just what your staff and patients perceive, as to why they should be in your practice and refer patients to YOU!
So today, start to weave a common thread into staff meetings, patient newsletters (which you do every month, right?), And even your phone messages. The quickest way to do this is to make a list of what you most enjoy practicing. After all, this should have to do with your own fulfillment, as well as excellence in patient care.
First of all, what is your favorite case type (s)? What kinds of conditions does it treat best, for example, and how do patients identify them?
A good example here is scoliosis, asthma, or what other conditions it can excel at. Most of the staff are very attentive to this part and will be happy to assist you.
Perhaps yours is a family doctor and your focus is sports injuries or nutritional counseling. So you can use a statement like “Local Athletes Preferred Practice,” “Ask About Our” Energy Boost Programs, “or” We Care About The Whole Family. “
Then use simple tag lines, identifying what makes you unique, such as “Family friendly practice”, “Early morning comfort” or “Four nights a week until 7pm” (which is ours at HSG) in all your communications.
and advertising.
This simple measure will start generating more referrals to your practice, with very little wasted $ or effort. Why not do it today? This is “guerrilla marketing” at its finest.
Lastly, set up all the marketing systems in your practice to be consistent with this, and make sure all systems are set up to run on autopilot, as part of your Perfect Practice Platform.
