If you want to be successful with online marketing, there are many different types of marketing that are important to understand. Each type of marketing requires specialized knowledge and understanding to ensure its effectiveness.
Here is an overview of the different types of online marketing that you should know about.
1. Search engine optimization
Often abbreviated as SEO, this type of marketing covers two types of SEO. First of all, there is on-page SEO which refers to optimizing each page of your website, social media profiles, blog sites, etc. with the correct terms, navigation, keywords, headlines. , etc.
The other type is off-page SEO, which takes care of these same things outside of the pages you control. For example, guest blogging, forum comments, and anything you can do to get authoritative links to your website and other online real estate are important for SEO.
2. Pay per click marketing
This is really an advertising concept, but for these purposes we include it here. Often abbreviated as PPC, it consists of any ad that you purchase that charges you for each click a potential customer makes on the ad. The ad takes the prospect to your sales page or landing page.
3. Email marketing
One of the most lucrative types of online marketing, email marketing is done by using email marketing software like AWeber.com or MailChimp.com. The software helps you comply with the law when it comes to email marketing.
4. Marketing in social networks
Any marketing done on social media that attracts members, likes, and connections in your product funnel is social media marketing. Social media marketing works best when you are committed to engaging with your audience.
Marketing for community and relationship building
Thanks to forums, message boards, social media groups, and more, you can now create a comprehensive online community that allows you to reach out to and build relationships with them. Relationships are very important when it comes to online marketing.
Marketing rental
Nowadays, you also have to consider marketing in your local location, but you don’t even have to book a flight to the market in many locations using the correct search terms and specific content. If your audience is in a specific location, you can focus all of your online and offline marketing on that location.
Affiliate marketing
This is an effective way to get a legion of fans to do a lot of your marketing for you. An affiliate signs up to use their tools to market their products and / or services to their audience, and for each completed sale, they get a percentage. You will need affiliate software for this, such as aMember.com or JVZoo.com.
Content marketing
This type of marketing consists of all forms of content such as videos, blogs, white papers, articles, e-books, e-courses, email series. Anything that consists of content in all its forms is content marketing.
