If you’re a regular Google search user, you’re probably aware of the strange phenomena in Google Search results. It shows different ranking results in two different browsers. But why does this happen? Does this question also give you a headache? If yes, then just relax, because here we have the main reasons that allow you to understand the real search algorithm of the most popular search engine, Google. As a marketer, it is important for you to understand the change in search result in order to make some changes to your strategy and know the exact rank of your website. So what are we waiting for? Let the cat out of the bag.
- Type of device: One of the common reasons behind Google search result change is device change. Yes, there is a difference between mobile and desktop search, because mobile handles cookies completely differently than a desktop does. If you want to attract visitors from both systems, you need to understand the differences and strategies depending on the need.
- Personal search history: Basically, your browser will always keep an eye on your previous search results and on simple words; we say that it uses cache and therefore its new results are based on the old ones. This is why it searches in a different browser, so there is no cache and it will show completely different results.
- Sign in from a Google account: If you did any Google searches when you signed in, it will use that information and personalize the result. Basically, it filters your past history and is likely to show mixed results in different browsers when you are offline.
- Physical location: Your search results are basically targeted to your geographic location and may vary with the change in location. For example: If you search for a restaurant, based on your physical location, you will see results for restaurants near you. Also, different browsers have a different location service built in, which makes a difference to your search.
Here are some of the common reasons why Google search results vary from browser to browser. So now you know the root cause of the problem. Find a right way to handle it or consult a reputable or experienced SEO company near you that will take care of everything, on your own, and help you rank high.
