Book Review: “The Millionaire Messenger” by Brendon Burchard
Brendon Burchard’s “The Millionaire Messenger” is a great read. It addresses the complex subject of how, in the information age, ordinary entrepreneurs can join the ranks of recognized experts and earn a living by sharing their expertise with the world. The book builds three central arguments.
The first is that your life story, your experience and your message, the things you know or have learned from the experience, have greater importance and market value than many might imagine.
The second is that each one of us is here to make a difference in the world, and the best way to do that is to share what we know and have learned about the world with the world.
The third is that you can get paid to share your knowledge and, in fact, you can make a very lucrative living helping others succeed.
The reality is that ours is an information-based society. People pay for information all day every day. It’s also well known that people don’t do business with companies, they do business with people they know and trust. With the availability of the Internet and social media, it’s easier than ever to build an audience and develop a community of loyal fans who will listen to your advice and buy your recommended products and services.
Brendon develops the “expert” lifestyle as one with these characteristics:
Your work is based entirely on your passion and knowledge.
Your work activity focuses on relating and creating
You work anywhere and anytime (from now on)
You work with who you want
Your promotions are based on your promotions
Your salary is equal to the value you deliver, not the hours you work
You don’t need a big team
The tools for success are simple and cheap
Financial income can beat other industries
The trick to surviving as an expert is to give, give, give, and then give some more. All experts (those who last) give freely of themselves and their information. Brendon observes, “that if people spent as much time worrying about how to make a difference as they do about how they can make money, they would soon find themselves rich beyond belief.”
In The Millionaire Messenger, a guru is defined as “One who spreads light and wisdom.”
To become an expert or advice guru, Brendon clarifies the following steps:
• Claim and master your theme
• Choose your audience
• Discover the problems of your audience
• Define your story
• Create solutions
Also, paint a picture of the road to wealth that contains the following pillars of activity”
·Writing
· Speech
seminars
Training
Consultant
online marketing
And finally he describes the key steps for financial success as:
• Create a low-price information product
• Create a low-price subscription program
• Create a mid-level information product
• Create a high-level multi-day seminar
• Create a high-priced training program
So there you have it. The messenger mentality embodies the following principles:
My life experiences, message and voice are valuable
If I don’t know or don’t have it, I’m going to look for it or learn
I won’t let my small business make me mean
Student first, master second, servant forever
Mastery is a way of life.
The Millionaire Messenger is a book that can put you on the path to becoming a recognized expert in your field and financial success. All in all, a great book and a lot to think about.
