Twitter entered the internet marketing scene primarily in 2007. With its unique, never-before-seen spin on advertising and staying in touch with friends, it has become a popular tool to use. Most people who use Twitter use it on a daily basis, multiple times a day, in fact. The basic structure of Twitter is in the term, micro-blogging. Microblogging is a form of multimedia blogging that allows users to send brief text or micromedia updates, such as photos or audio and video clips. Twitter is a site with a specific question, “What are you doing?” Users tend to answer this question in millions of thousands of ways and send a 140-character message to everyone who follows their tweets. It’s that simple, just share messages, read others and send your own.
Twitter was founded in March 2006 by Jack Dorsey, Evan Williams, and Biz Stone. The real story surrounding the way Twitter developed owes more to Jack Dorsey and his career path over the years. Jack worked as a software developer, developing software for courier services and realized how as different companies used the software and the head office could keep track of their various delivery or service vehicles, essentially the employees they were simply reporting what they were doing at the time. However, he kept the dispatch office in constant contact with the drivers, which is a big deal when it comes to efficiency. Basically, what Twitter has become is a mix of 3 different things.
Jack’s Dispatch Software
Instant messaging
Text message
With the coupling of these three elements of sending messages in real time, many things are possible. News tends to spread like wildfire on Twitter, friends can spark a meeting in seconds, and marketers can instantly share their new ideas or ventures with every one of their prospects or current customers. For many, this shows no value, and Twitter is sometimes the subject of some criticism. The truth is that Twitter is a very useful tool, as long as you have contacts who care what you have to say or can benefit from receiving information from you. For marketers, the service is typically used to stream URLs to their various pages, products, and services, which can be a tedious task.
Since then, many people have developed different applications aimed at managing Twitter features and automating the process that helps manage the time one spends tweeting. These apps can be used for many different tasks on Twitter, usually called “hard work” if you’re a marketer. Some features you’ll need are: unlimited account creation, management of all your accounts with the click of a button, auto-follow by specific keywords/username/own followers, auto-unfollow those who choose not to follow you, auto – Tweet across multiple accounts, direct messages to all followers, automatic reporting of Twitter trends by category, and some may even allow you to operate your Twitter accounts anonymously via a proxy IP address. Sadly though, most Twitter management apps and tools can’t do all of the above and very few can offer a comprehensive solution for all your Twitter needs.
