Everyone likes a deal. The bigger the discount, the more we like them. Coupons and coupon sites have been around for years, but with the advent of the “daily deal” model that Groupon introduced us to, the landscape has changed and it has become much more interesting. With this revolutionary idea came the competition and now there are hundreds of bargain sites that focus on both national and local bargains. The question is: how to make sure you don’t miss out on the deals you want without wasting time searching all the local sites and spending hours checking emails for daily deals. Enter the daily offers aggregator.
This new concept has been around for less than a couple of years and is helping consumers manage all the transaction data available on the Internet. A daily deal aggregator acts like a search engine or specific content portal and captures all offers in one location, but there are a few other subtleties to finding the right aggregator for you.
Agreement management – Aggregators obtain agreements from multiple agreement sites and place them in a single location. Many of these sites put them in particular categories like; travel, restaurants, salon and spa, retail, etc. So if you’re looking for a restaurant deal, say in Chicago, open up one of these aggregators and look in the food and wine category and BAM … you’ve got a number of deals to consider. From there, the user is taken to the daily deals site promoting the particular deal and you can make a purchase. You don’t need to sign up for an aggregator, but if you want, you will be provided with offer updates by email for the cities and categories you want. This allows the user to safely filter all emails received from the many deal sites without having to worry about missing out on a great promotion.
Custom Bid Flow – One of the great features of aggregators is the ability to filter out bids that don’t fit your lifestyle. For example, if you are only interested in restaurant deals and are not interested in receiving updates on oil changes or hotel deals, simply opt out of this category. By simply setting your preferences on the website, you will be able to maximize your transaction flow and minimize the amount of time you search for them.
Niche content: Certain aggregators now target a specific audience and provide reviews, suggestions, and other advertisements that are relevant to the daily deals subscriber. In fact, some are going so far as to provide a percentage of their profits to benefit different charities and causes for their target audience. It is a very special and interesting concept that gives the subscriber a personal interest in these aggregation sites.
The bottom line is that the daily deals are not going away. Retailers, for the most part, like the economy and the benefits of finding new customers. The American economy needs better prices to motivate people to go shopping. Aggregators are facilitating this process and will become an integral part of this industry in the future.