Gambling has always been a popular activity, ever since the introduction of money as a method of measuring wealth, greed and a sense of excitement has led millions of people to risk ruin. Today, gambling has become a way of life for millions of people around the world. A large contributing factor to the modern explosion in gambling can be attributed to the introduction of the interactive realm of the Internet. The new online generation was able to access gambling sites and games for the first time at any time and from almost anywhere. All aspects of the gaming industry have come a long way since the inception of online gambling. Casinos have become commonplace and are themselves a hugely lucrative industry. The world of poker has received a major makeover, with online gaming rejuvenating and popularizing the game for a whole new audience. But one of the biggest success stories of the internet gaming boom has come in the form of sports betting.
Betting on popular sports like soccer, baseball, hockey, and horse racing has always been popular with people in the countries where the sports are most popular. But with the introduction of Internet sports betting, people from all corners of the world were finally able to bet on almost every major sporting event, no matter how seemingly obscure the venue or the sport was. Anything that can be assigned odds can be wagered on, therefore the popularity and diversity of players has become so pervasive that there was inevitably an explosion.
Like all big companies, small outlets of possibility have sprung up from the rise of online sports betting. The range of opportunity and relative value is staggering, especially by traditional standards. One of the most creative subsidiary industries that has been born from the rise of the Internet is that of affiliate marketing. It is a simple advertising plan that allows the distribution of wealth to be distributed from the large sports betting houses to standard Internet users. It is also an industry that maintains competition within the sector and helps companies grow into larger businesses. It works as a kind of reward scheme for websites that host advertisements for sports betting sites. When a player joins through an affiliate site, identified by a unique URL, the affiliate shares a percentage of that player’s lifetime money generated for the site. Therefore, with the affiliate amply rewarded for his part in generating new habits, it becomes his duty to continue to attract more and more new customers. It is through this strategy of success and reward that the affiliate program has become a successful and profitable marketing strategy for many industries, including online sports betting.
