Search Engine Optimization (SEO) – The process of impacting a website’s ranking in search engine results for specific keywords to gain organic visibility.
Each search engine combined receives more than 6.5 billion searches a day and Google contributes around 4.5 billion searches. The benefits of good SEO are huge, from ranking your sites within keyword searches to increasing the chance of conversion.
As a consequence, developing good SEO involves many obstacles, the biggest one being how search engines rank websites is unknown to everyone. For example, Google uses an algorithm that involves more than 200 factors to determine the ranking of websites for a specific search, but Google will never publish information on any of the factors. But through constant testing, web designers have been able to identify some factors to include on their website and in their research.
Market knowledge
You need to know your target market, including understanding the keywords that potential visitors are searching for. You can take advantage of online software that can provide a breakdown of the volume of keyword traffic and produce a scale of difficulty to beat competitors in those keyword search results. Make sure you are targeting the correct keywords.
Good user experience
Create a good user experience in all aspects of the user process. This will include the quality of your site (content, links, images and more and processes. If you ensure that each user has a positive experience and gains new insights, search engines will mark this as a positive aspect of your website and rank you taller.
Site speed
The time it takes for a site to load and during user interaction. Make sure your website is running at optimal speed. Since slower sites will rank lower after Google research, which produced a positive correlation between the time it takes for a site to load and users not waiting. A small alteration in the structure of your website, the volume of content and the optimization of the images will dramatically affect the speed of the site.
Use of keywords
Keyword volume is a controversial topic. Research1 by some web design experts has identified that the volume of a keyword in the text of a website affects ranking. Research1 showed that a keyword used approximately 2.4% on a web page is more effective and also highlighted that you can also incorporate 1.5% similar jobs to your keywords to maximize your SEO (presented visually below). While other web designers believe that keyword volume has no correlation with SEO and the focus should be on the quality of the content. However, the use of both opinions can be incorporated into any content to cover both possibilities to improve your SEO.
You may be reading this because you are new to SEO and find that it is a complex and rapidly changing environment or that you are improving your knowledge. The first step is to identify if your website represents you, and once it is featured prominently, you will have a high conversion rate. After achieving this step, you can focus on your SEO.
References
1 – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
