Cut it in the butt! Cleaning up your Online Reputation Management (ORM) reputation online is no easy task. One thing that is certain is that you want to cut the situation on the rear as soon as you realize that your position has been smeared online. The average person probably wouldn’t lose any sleep over supposedly false information online. However, there are many people who have spent years branding their name, reputation and could lose a substantial amount of money. In this blog post, you will receive some good advice that we have gathered from our experience in managing online reputation.
Online reputation management
The only way to get Google or any search engine to remove an Internet page is through a court ruling. Other than that you are on your own however there is still hope. If there is a will, there is a way. It will require a small investment in purchasing domain names, setting up microsites, and a bit of creativity to polish your online reputation.
There is a difference of opinion on the use of microsites (a one or two page website). We have seen many microsites looking for spam and we are sure you will too. Microsites are perfect for ORM campaigns. The site should contain high-quality information that is easy to get to and easy to share as a link. In addition, it includes a small and minimal navigation. For example, a home page, an about us page, and a contact page. There are several microsite options you can choose from. The more the better.
The Path of Charity
It would be perfect if the person or organization you are doing the ORM for participates in charity events or has a huge wallet for donation purposes. This gives your ORM campaign more options.
1. Buy a domain near the event.
2. Create a microsite.
3. No commercial content or ads.
4. Use as many photos of charity events as possible.
5. Request a link from the charity to the microsite.
The importance of domain names
Get a domain that contains keyword terms that you are trying to rank highly for. The trick here is to keep the domains short and nice. The shorter the better since they are easier to remember. The search engine optimization of the site will also benefit.
Trajectory of the company or the person
Create microsites using company or individual history. This would ideally have to be a notable event from the past. Creating microsites simply for history may seem ridiculous, but the purpose is to fill space in search engines. It is your reputation that is at stake, how far are you willing to go?
Highlight Employees
Sometimes the answers we seek are right under our noses. The employees of an organization are perfect for a microsite that highlights their achievements. If the employees are well diversified, as they should be, then you can highlight that aspect as well. A short biography of the person who stands out in your position is a good start. You can even create microsites for each department. Be creative! Be smart! Have fun!
Think Contests. Think prizes.
People love free stuff and if you add a little competition, like a contest, you’re in business! This is the easiest way to build links, but the trick is to entice people to share your submission URL. The more links, the higher your page rank and search engine listing will increase as your website traffic will increase significantly. You can create a microsite just for the contest and then link to your main site. Fortune 500 companies do it all the time.
Viral content is key
Positive content always goes viral, negative content has a 50/50 chance. Content that evokes emotions such as anger, anxiety, or fear, while it could be considered negative information, is contagious; people spreading your URL/link is exactly what you want. Viral marketing is the best type of internet marketing!
Keep a website fresh
Microsites are usually simple websites that shouldn’t require a lot of maintenance. Change the content at least once a year or you will find yourself with an outdated website. If those negative pages still exist, you should continue to fight and renew your domains until the first two pages in the search results are to your liking.
