All online marketers know how important it is to use long tail keywords. This is because they know that if you want to make money online, you need to target online shoppers, not surfers. And now, with over 70% of organic searches using long-tail keywords, it’s more important than ever to make sure you’re using the right ones.
You see, long tail keywords are much more specific and therefore more targeted at the right buyers. And that’s who you want to target, buyers, not seekers. And buyers are more keyword specific about what they’re looking for.
So you need to find long-tail keywords that are:
– 3+ words
– low competition
– low search
This means that you need three or more words that have little competition from the other advertisers and little search for you, which means that not many people are searching for that exact term.
This will give you a more targeted audience and with less competition will help you get your search results on the first page of Google.
For example, if you want to target buyers with the word “Shoes,” this word has extremely high search volume.
“Converse Shoes” has a medium volume.
“Women’s converse shoes” have a low volume.
The “womens white converse shoes” are more aimed at buyers looking for this specific product.
You also connect with the right customers who are closest to the point of purchase.
And thanks to Siri and Voice Home Hubs, more people are searching for long-tail keywords. But the question is, how are long tail keywords found?
A quick and easy way is to search competitor websites for the product you are selling and see what keywords they are using. You can do this by right-clicking on a blank part of your web page and from the drop-down box that appears on your computer, choose “show page source” and then use the search box in the window that opens. , to search for the word “keywords”. Or if you’re good at keyword research, you should be able to read your content on the page and choose the keywords and key phrases they are targeting, as well as the relevant words in your content, so you can refine yourself. on its specificity.
Or use long tail keyword software for faster and better results every time. Some people hate buying software to help them with their online businesses, but it all depends on how often you need to use it or how serious you are with your business.
Either way, you need to find the right long-tail keywords for your own online marketing to attract buyers that are close to the point of purchase to buy from you and not one of your competitors.
