Digital Marketing

If your website was built before 2013, update it now to be mobile friendly

First, a little history. According to Wikipedia, it was in 2004 that Cameron Adams, a web developer, created a demo of “flexible fluid” design. By 2008, related terms such as “flexible,” “liquid,” “fluid,” and “elastic” were used to describe designs. It was Ethan Marcotte, another web designer, who coined the term Responsive Web Design (RWD) and defined it to mean fluid grid/flexible images/media queries, in a May 2010 article in A List Apart. He outlined the theory and practice of responsive web design in his short 2011 book titled Responsive Web Design. Responsive design was listed in post no. Ranked #2 in Top Web Design Trends for 2012 by.net magazine. Mashable called 2013 the Year of Responsive Web Design. Many other sources have recommended responsive design as a cost-effective alternative to mobile apps.

So if your website was published before 2012/2013, you need to contact your website guys to change it to responsive. To make sure your website is mobile-friendly, go to: Mobile Compatibility Test – Google Search Console – to test your website.

If your website is managed by a developer/agency, you can have them create a responsive WordPress theme for you, one based on your current theme. But most topics today have the option to reply.

On the other hand, you are managing your own website and using WordPress, go to your WordPress dashboard and under ‘appearance’ click ‘themes’ and then click ‘install themes’, and in the search box you want to put the keywords ‘responsive’. This will display all responsive themes and you can then choose the one that is best for your site. After the necessary adjustments, you have it, a responsive and mobile-friendly website.

Nowadays, for new websites, most of the available platforms are adapted, so they should only be tested to determine their effectiveness.

Next, you may want to check if your site loads quickly on mobile devices. There are two steps you can take to make your mobile devices charge faster. Head over to your plugin area and click ‘add new’, then find and install something called ‘WP Smushit’. What this does is compress your images. Loading images on mobile is typically 80 percent of the time. So if you can reduce the size of your images, you can significantly reduce the loading time of a mobile device. Make your site load very fast so people on mobile devices can see your content without waiting.

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