With the passage of time, mobile Internet users have been increasing and today the number of users who surf the net through desktop computers has been exceeded. In anticipation of a further increase in mobile internet users, Google has announced a significant change to its algorithm in the form of mobile-first indexing.
What is mobile first indexing?
Until now, Google used to crawl your website and index it based on its desktop version. But now, it will index your website and rank it based on the content of your mobile site. This change of prioritizing the mobile version of websites in Google’s algorithm is called Mobile-First Indexing.
Basically, all websites must comply with the rules of this new algorithm, if they want to maintain their ranking in Google search engines and get organic traffic to their website through Google. However, if your site is not optimized for this new algorithm, you will surely get less traffic.
So, here are some tips to follow to make sure your site is ready for Mobile-First indexing:
Tip 1: use a responsive design
Using a responsive website design is very important to keep your website ranking. Responsive design means that your site must adapt to screen sizes of all kinds, be it desktop, tablet, or mobile device. Responsive design websites not only adapt to any screen size, but are highly accessible and fluid across all types of devices, thus helping to retain your target audience.
Tip 2: make sure your site loads faster
Sure, your site design is very important, but other than that, the speed at which your site loads on different devices is also crucial to the success of any website. Therefore, you need to ensure a fast loading time of your site not only on desktop computers, but even on mobile devices. Today, users expect pixel perfect images along with a fraction of a second rendering time for most websites. Only if your site is fast will it have a lower bounce rate and invite a longer engagement time, which is essential for its high ranking in search engines.
Tip 3: show the same content
Although Google has yet to clarify much about its new algorithm, it has repeatedly said the following: “Make sure you offer the same content on your mobile and desktop sites. That means articles, the same links, and the same features.” Therefore, it is only in your best interest and according to Google’s algorithm to offer the same type of content that is suitably adapted to your site as seen on all different types of gadgets.
It is advisable to follow the tips above to ensure that your website is ready for Google Mobile-First Indexing before Google implements its new algorithm.