Everyone wants their company logo to be the best, but how good is it? How do we define a good logo? Is it necessary to be colorful or an exquisite work of art? Can a simple design work as a good logo? We often find ourselves in a dilemma.
Now to define a good logo design, we must first understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company. It must be critical in building your corporate identity and it must successfully exude the attitude of the company. Viewers should have some idea about your company’s design, character, or core values through your logo. The functionality of a logo does not end here, I have not yet mentioned the most important function of a corporate logo. Your logo must be able to make a positive, strong and lasting impression on current and potential customers. The moment a person sees your logo, even a part of it, they should think about your company.
Just think of some of the great logos of all time, McDonalds, IBM, Nike, the moment you see their logos, even if you see a part of it or it may be black and white (there is another important aspect!) . Can you think of anything other than the respective company? The answer is definitely no! The first thing that comes to mind is the name of the company. This shows how strong the impression your logo leaves on our mind. Isn’t that what we’re all looking for?
How do you make your logo leave such a strong and lasting impression? The key to this question is that it is easy to remember. Businesses often make the mistake of thinking that a complicated art design might work well for them, while in most cases the opposite is true. The simpler your logo, the easier it will be to remember and therefore will leave a stronger impression on people.
You should also think of all possible means in which you are going to use your logo. You are not going to use your logo on one medium only, you can use it on your business cards and stationery, you can use it on your website, you can also use it in mainstream media like newspaper and magazine classifieds. This is why it is very important to inform your logo designers about the possible mediums in which you will be using your logo. You should also check if your logo looks good in black and white, because tomorrow, if you need to get a black and white document with your logo, it should easily support that too.
At the beginning of this article, I mentioned that your logo can successfully convey the character and nature of your business to your viewers. How do we do that? There are a number of factors that are considered before designing a logo. When placing an order for a logo design, as a customer, it is your responsibility to give a clear description of your company profile, the industry you are in and the nature of the logo you are looking for, to the designers. If you are unsure of the nature of the logo that suits your business, let the logo design company decide. There are many logo design companies that are experienced and much better equipped to suggest the right type of logos to you. Any good logo design company would do market research on the different types of logos used in their industry by their competitors and their impact on people. Based on that, they will give you a set of logos that you can choose from, and then customize it to your perfection.
If you have corporate colors, as we have red for McDonalds, it would be wise to suggest designers use that color in their logo; any good designer would do it anyway.
One last word, as with any other industry, it is definitely beneficial to buy a professional service than to go for amateur designs just to save a few dollars. You may be the best in your industry, but they know their work better than you do, so if you want to get a good result, try to rely on your logo design company. I understand that there are certain logo design companies that charge exorbitant fees to create a logo design, but the industry is changing. These days there are companies that offer excellent logos for nominal charges. So before you decide to place your order for your logo design, check the company’s portfolio and then check the price tag. You can definitely find some professional logo designs at affordable prices.
