The Bachelor of Business Administration is a very common choice among people who are interested in management. There are several types of BBA courses, some people choose to do a generic or specialized course. If you are interested in marketing management, market analysis and advertising, you can take a specialized course of BBA in Marketing. The course helps to develop communication skills along with quantitative analysis. There are standard management courses, but the main focus is marketing and advertising. Marketing is an important social process for any business, as it helps them target the right and target audience. It does not mean selling, but consists of economic activities such as the production of goods, the marketing function, the physical distribution of goods, and many other supporting functions. It prepares a company to act in times of distress and empowers the individual to perform crucial tasks such as competitive analysis.
What does the course teach?
Marketing management deals with the application of management principles and business principles to promote and sell products or services. The evolved form of the marketing management course also includes digital marketing alongside the traditional forms. Managing marketing is very important for any business. All aspects, including financial services like loans and banking, require marketing. Through BBA, students learn business processes and practices and understand how the economy works in the world market. It benefits students by providing them with hands-on management training that can help them adapt and work in organizations large or small. The course is also very rewarding in terms of benefits, incentives, and salary package and is therefore a preferred career choice.
Some of the subjects taught in the course are:
Organizational behavior
Principles of Management
Business communication
Marketing management
Marketing process
Marketing environment
Orientation and positioning
Product management
Brand management
Human resources management
Financial management
Prices
Distribution management
Marketing information systems
Consumer behavior
Market research
Customer relationship management
International marketing management
The course trains you in skills such as decision making and management. The advantage of taking a BBA course is that you can get a job in any industry, from media to automotive to fashion. You can also opt for a job in the public or private sector as everything requires marketing. Marketing also teaches you to understand consumer behavior whereby the company changes its strategy.
What is the scope of BBA Marketing in India?
Students who have graduated with a degree in marketing can pursue a career in sales as an executive or enter research analysis. The course generally requires students to write a thesis or dissertation that can aid in higher studies. You can opt for a generic or specialized Master in business administration. Marketing is also offered as a master’s specialization subject. After earning your master’s degree, you can work as a chief executive officer (CEO) or chief operating officer (COO). Most importantly, any marketing manager needs to use new business strategies and strategic tools, technology and processes and adapt to new situations.
The research that you do in your undergraduate degree can also be useful for market analysis and studying the fluctuating market and making a strategy according to it. After your bachelor of business administration, some common careers may include the following:
Sales Manager
Manager Promotions
Director of Public Relations
Advertising manager
Marketing manager
Marketing Strategist
Brand manager
Public relations specialist
Marketing manager
Advertising professional
Market analyst
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